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Tips and Tools to be the Best, Most Informed Patient

By: Beth Doriani

02/08/2012 - We are now fully ingrained in the digital age, and the health care industry has not escaped unscathed. When we need information about our health (or lack thereof), as with anything else, the first place we turn for answers is the computer. Given this new…

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Rebranding? Not if Your Internal Stakeholders Don’t Think So

By: Ashlyn Brewer

02/07/2012 - Your brand doesn't live in a PowerPoint presentation, your executive's head or in the look and feel of your website. Your brand is how people experience working with you and your employees. Freshening up color palette, logo and messaging is an important part of rebranding.…

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What We're Reading - Komen Foundation Crisis Communication Case Study

By: Ashlyn Brewer

02/03/2012 - This week our team has watched the Komen Foundation's Planned Parenthood decision, backlash and subsequent reversal closely.  And while we all have a stake, and our own personal opinions, regarding the women's health implications that are part of the larger conversation, we were equally fascinated…

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Carnival’s Still-Sinking Ship: Lessons in Crisis Management

By: Maggie Brandt

02/02/2012 - January's cruise ship catastrophe continues to garner quite a bit of media attention. Since Carnival's Costa Concordia ran aground and sunk on January 13, every major news source has been gathering stories aboutwho is to blame, how such a tragic accident could occur with today's…

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Get the Most, Spend the Least - Why America's Bargain Consumption is Costing us Dearly

By: Beth Doriani

01/31/2012 - If, like most Americans, you often become frustrated at the ever-climbing prices of food, you are alone. Compared to the rest of the world, that is. This may seem impossible, but according to a recent infographic report by Fast Company, as a nation, Americans spend…

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What Does the Future Hold for Google Plus?

By: Nick Sargent

01/27/2012 - In our first two videos of the series Ashlyn Brewer and I examined "What is Google Plus?" and "Who Should Use Google Plus?" In part three, we debate the long-term viability of the platform. Could 62 million new users in 6 months since its launch…

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January St. Louis Agribusiness Club Lunch: Rural/Urban Divide

By: Jessica Hartman

01/25/2012 - Yesterday I had the privilege of attending the January St. Louis Agribusiness Club lunch hosted by the National Association of Farm Broadcasters. An impressive crowd gathered to hear St. Louis radio and TV talent, Charlie Brennan, share his thoughts on an issue concerning many people…

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What We’re Reading – Social Media and SOPA/PIPA

By: Maggie Brandt

01/20/2012 - I don't know about you, but my Facebook newsfeed had been blowing up with comments about and criticisms of SOPA/PIPA, the proposed legislation to hold Internet companies like Google responsible for curbing the distribution of pirated movies, television shows and music. If you haven't read…

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What We’re Reading: Your 2012 Communications Make-Over

By: Beth Doriani

01/13/2012 - I don't care if it's your gym's 2012 slogan, a new marketing campaign, or advice from your mom, if I hear the phrase, "New Year, New You" one more time, I will scream! Go ahead, test me. But because it is that time of year,…

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Doug Rushing, Monsanto and Reputation Management

By: Cathy Dunkin

01/12/2012 - Since launching this video blog series in October, I've enjoyed the opportunity to catch up with clients and partners whose unique insights have helped shape Standing Partnership.  We work with many of St. Louis' most amazing organizations, and our team feels truly honored to help…

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