Looking to drive more traffic to your blog? Don’t sacrifice quality content for traffic generating “tricks” that make your blog look like it exists only to serve up Google Adwords. Here are a few of them that make me crazy: Linking a business concept with a ridiculously unrelated pop culture reference. Really, does anything scream…

I’ve been busy. For a while I was trying to blog here a few times per month. Now it’s every few months. Because here’s the truth: It’s difficult to blog about doing community management and social media when you spend most of your waking hours doing community management and social media for someone else. In…

The grammar is a little awkward and people are still trying to figure out exactly what it means, but it’s here. Facebook’s new “People Are Talking About This” metric is now visible on all Facebook Pages, right underneath the fan count. So, what is it? The “People Are Talking About This” metric measures the number…

I was at my college reunion when it happened. My friends and I were at an outdoor luncheon looking through old yearbooks, laughing and pointing at photos of ourselves. I snapped some pictures of the yearbook pages with my phone to share with friends who couldn’t be there. One particularly funny photo was of my…

Last week I posted a photo on our company Facebook page. It was a teaser photo of a large pile of boxes in our warehouse. A shipment of strollers had just come in, and we were excited to share the news with our customers. As our Facebook Page administrator, I often post photos to Facebook…

In case you haven’t noticed, QR codes—those pixelated-looking little squares—are everywhere. QR codes (QR stands for “quick response”) are starting to appear on everything from print media to t-shirts and wine bottles. QR codes have been around for a few years, but they started getting more attention when companies stepped up their game and codes…

Thanks to the wonderful folks at Techlicious, I Acela-d into New York last week to get a peek at all the latest consumer electronics at the CEA Line Shows. I also met some smart and savvy mom bloggers and learned a few tips and tricks for my own blog at the Techlicious Moms event (fodder…

Considering creating video for your company website or blog? Does the process seem overwhelming? It’s so much easier (and cheaper) than you might think. Allow me to debunk five myths about creating video content. Myth #1: Video equipment is very expensive. Modern technology allows you to take professional-looking videos with even the most basic, entry…

When it came time for me to purchase a new laptop, I did my homework. I read articles and reviews, narrowed down from about a thousand choices to just a few. I compared prices and features like screen size, weight and battery life. So I’m going to assume you’ve done all that, and just tell…

Are your old blog posts victims of age descrimination? When readers land on a post from last year, will they continue reading, or click away, assuming the information is no longer accurate? I’ll admit, I am guilty of judging posts by their age. There are posts on just about every blog that are no longer…