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We are Human 1.0… and so are you, and you, and yes, you there…you too

Listen to CMO 2.0 Conversations.

Reach into the archives And listen to interviews conducted with leading 2.0 marketers and innovators

Sit back and hear what these thought leaders have to say!

We are Human 1.0… and so are you, and you, and yes, you there…you too

To understand the fundamental shifts shaking up your business today you are better off understanding the Human 1.0 (which by the way has not changed in the last 10,000 years), rather than trying to understand the Web 2.0 tools.

Companies that are successful in harnessing the power of Social Media, Communities, Collaboration Communications and Web 2.0, think differently about their business and they act differently. They focus on Tribes, Ecosystems, and Knowledge Networks instead of the more traditional Market Segments and Information Channels, and they are human-centric to a fault, ditching the old company and product-centricity. They turn all their business processes into social processes and they embrace the messiness that comes with the social.

This is where Human 1.0 comes in.

We are a new international social business-consulting firm that focuses on the ‘human’ aspect of social and digital media. Human 1.0 consists of experienced practitioners who have been in the trenches and built successful collaboration tools and community websites from scratch.

We are a change management company that specializes in Change Management – we help companies integrate social into their existing business practices and processes.

We specialize in such areas as:

  • Social Recruiting – enabling companies to find and cultivate relationships with key audiences
  • Social Risk – making sure companies are digital ready, focusing on Risk Assessments, Social Incident Response and Social Security Awareness
  • Tribal Practices – driving revenue and market share with social media and designing a program around workshops and products such as our Hyper – Social Index
  • Community (and social networks) Adoption and Training – managing the process for building out and integrating new community platforms or social networks into a companies current web or mobile infrastructure
  • Collaboration and Innovation – helping companies manage their people and their processes to create more employment engagement, more collaboration and more innovative products
  • HR and Social Media – helping companies integrate social more into their HR recruiting and training practices, and offering background-screening services on employees
  • Social Media and Product Development – leveraging the ecosystem of internal and external users to crowdsource product requirements, product development and product innovation

 

 

 

For each of these, success depends on the humans involved — either inside or outside the company.

 

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