Google SERP Ranking Criteria

Google - No Comments » - Posted on March, 9 at 10:05 am

spacer Ranking Criteria of Google is something every webmaster wants to understand. But search engines do not give out their ranking criteria. But with laborious efforts, YgoSearch has observed how even small elements of a website like ‘Title Tags of a page’ or a ‘costly’ element like the age of a website affect the way a website is ranked!

Google SERP Ranking Criteria

  • Title Tag: Uniqueness should be the main criteria. The smaller the title tag the more importance placed on each keyword.
  • Anchor Text:Getting targeted links having relevant anchor text is supposed to hold very high weight with Google.
  • Back Links:Backlinks are links from other web sites that point to your web site. quality Backlinks can always boost a website.
  • Quality Content: Quality content and unique content tend to rank best. There are many benefits to having original content on a site from both a SEO perspective and a user perspective.Content attracts backlinks.
  • Age of the Website: The older the website, the more trust from Google
  • H1 tags are the most prominent heading tags that are recommended for placing the general topic or theme of the page in.
  • Keyphrase Based Indexing: This factor has the ability to entirely prevent certain types of manipulations of web pages.
  • Site SubjectThe overall subject and direction of a site holds value as to how well it will rank.
  • Regular Content Updates:How often do you update your content? I mean add new content, not remove or edit old content.
  • Backlink Location on a Webpage: The location of a backlinks also plays a role in how much value is passed to your website. A link on the home page will likely pass more value than a sub-page however a relevant, quality link position on a sub-page near relevant content is helpful. Link farms are not credited here.
  • Directory Submission: Submitting a web site to a number of relevant quality, fast approving directories

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