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Marketo’s blogs explore the latest trends and best practices in how companies optimize marketing and sales and improve revenue performance. Whether you are a C-level executive looking to implement a revenue performance management strategy, a demand generation manager that needs to generate more quality sales leads, a CMO that wants to transform marketing into a revenue driver, or a sales manager seeking to use marketing automation or Sales 2.0 techniques to improve sales effectiveness, we promise a steady stream of fresh thinking, thought provoking ideas, and engaged commentary.

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B2B Marketers Need to Get on Board with Social Media… NOW!
– Phil Fernandez

Cracking the RPM Code: A Look at Our Customers’ Growth
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‘Rocket Fuel’ and Today’s $50M Funding News
– Phil Fernandez

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Can the website of an enterprise technology company really truly engage?
– Jason Miller

Utilizing Linkedin to Improve SEO and Organic Visibility
– Jason Miller

How to Calculate the Value of a Superbowl Ad
– Seth Resler

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Modern B2B Sales

Beat the Dead Horse or Cold Call
– Fergus Gloster

Are You Lost In A B2B Sales Lead Paradox?
– Maria Pergolino

Selling Power TV with Bill Binch
– Rick Siegfried

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Can the website of an enterprise technology company really truly engage?
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Where did all the purple go? A ‘brand’ new B2B marketing site for Marketo.com.
– Jeff Cowan

Happy Birthday Marketo Community!
– Heather Watkins

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