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Recent Articles
- Dr. Seuss – Advertising Genius
- Cialdini Social Proof or Hotchkiss Imitative Suggestion?
- Salty Droid Clone Wars+Frank Kern Stealth Sell+Illiterate in the USA
- Bill Bonner’s Daily Reckoning Video Sales Letters
- The Sales Pitch Plus Four Other Pitches Every Persuader Must Master
Recent Comments
- Jon Mills on Bill Bonner’s Daily Reckoning Video Sales Letters
- Rezbi on Dr. Seuss – Advertising Genius
- Rodney Daut on Salty Droid Clone Wars+Frank Kern Stealth Sell+Illiterate in the USA
- Christopher Tomasulo on NLP Crash Course
- Barry from Saskatchewan on NLP Crash Course
Random Covert Poetry
michel fortin hypnosis wall street journal Forging Ahead In Business copywriters board richard bandler mental architecture pitch copywriting history anchors Modern Business Course Neuro Linguistic Programming christopher tomasulo kahneman gregory bateson NLP persuasion dr sulo frank kern copywriting influence techniques salty droid perceptual character Bruce Barton alfred korzybski Alexander Hamilton Institute character creation 1919 Ad wall street journal 2 men ad 2 men ad anchoring John Grinder civil war value irwin frank kern virginia satir two young men heuristics wsj propaganda milton erickson
Definitions and Terms
“Thus words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn’t get the hang of the story simply missed the point: namely, that it is a collection of short stories.” – James Webb Young
3rd Party Perceptual Installation
Authority
Anchors (NLP)
Anchoring (Social Psychology)
Cialdini Six
Custom Criteria Installation
Framing
Hypnosis
Imitative Suggestion
Law of Perceptual Difference
Liking
NLP or Neuro-Linguistic Programming
Perceptual Character
Propaganda
Reciprocation
Scarcity
Social Proof
Stepped or Incremental Awareness
Unconscious Mind
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