Archive for the ‘Bid/Budget Management’ Category

February’s PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I’ll tell you a very tragic story of love gone wrong. The story is this: PPC metrics in my ecommerce account are skyrocketing and performance has increased on every data point (CTR, conversion rate, average CPC, etc.), but my key performance indicator (revenue) is nose-diving.

In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole“get seen on the Internet” thing but don’t know exactly how to do it. They’veset up a Google places page, got a few Yelp reviews, they might have even hired a guy to design their own website and do

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You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it?

Bootstrap it! Start small and continually reinvest the profits to grow the campaign.

For a few months you have been able to see what Google estimates your bid needs to be to show on the top of the page. Now they’ve made acting on that information easier. This post explains how to use these bid estamates to optimize your bids quickly, and more accurately.

Should You Optimize to Show at Top of Page?

As always, some accounts/keywords perform better on top, and others on the side or bottom. In order to determine if …

You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions.

Check out our video blog page for more video blogs!

When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I’ve tried most of these options to see how I can affect performance and wanted to share my experiences with each. This post will go through an …

Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Check out the results from the over 100 respondents!

We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But then looking at the other metrics…and …

When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to enhance click bids… . I’ve tested all of these different bidding options in my account but still can’t say which one works “best”.

I know certain situations where I prefer one over another, but wanted to get some feedback from you …

We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as well! We already have links to some of our most valuable blog spots – blog series, ppc guides, and some of our most popular posts – but we wanted to provide you with even more readily available …

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