Brands Disappoint in Social Super Bowl
Consumers did their part, tweeting and Facebooking in record numbers, but advertisers mostly took the safe route with ads that weren’t so social.
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SOCIAL
5
Worth Reading: Google Plus Has A Perception Issue
Altimeter’s Jeremiah Owyang writes that Google Plus has an image problem.
AGENCY
7
Why Joseph Jaffe Wants to be Startup-Brand Matchmaker
With his new agency Evol8tion, social media stalwart Joseph Jaffe is betting that many startups need not fail so long as they can find the right brand patron.
DATA
12
Google Pays Users for Browsing Data
Ad giant will pay users up to $25 a year for access to behavioral data collected directly from their browser.
AGENCY
5
Friday Five: People at Brands to Follow
Check out Digiday’s picks for five marketer Twitter accounts to follow.
PUBLISHING
2
Worth Reading: The Myth of the Algorithm
Rick Webb, a co-founder of The Barbarian Group, sees a certain mythology taking hold in this cult of the algorithm.