Mission

Wholesome Wave’s mission is to improve access and affordability of fresh, healthy, locally-grown produce to historically underserved communities.

Vision

Our vision is to help lead the way in developing a more vibrant and equitable food system for everyone by fostering stronger relationships between local and regional agriculture and under-served individuals from both urban and rural communities.

Who We Are

Wholesome Wave is a national 501(c)3 organization dedicated to supporting small and midsize farms, and making fresh, healthy, locally grown fruits and vegetables available to all people, regardless of income. Wholesome Wave partners with farmers markets, community leaders, healthcare providers, like-minded nonprofits and government entities to implement programs that benefit both consumers in underserved communities and the farmers who provide for them.

We operate by partnering with community-embedded organizations to implement our programs, including our Double Value Coupon Program, the Fruit and Vegetable Prescription Program and Healthy Food Commerce Initiative.

Wholesome Wave programming is now in 25 states and the District of Columbia with more than 45 partners implementing the DVCP and FVRx in more than 250 participating farmers markets.