Programs

Wholesome Wave programs increase access to affordable, healthy, locally-grown fruits and vegetables for under-served communities. Through partnerships with over 50 community-based organizations, Wholesome Wave programs span the country, from Hawaii to Maine. Please visit our partners page to learn more about our partners working in your community.

Wholesome Wave’s core Double Value Coupon Program (DVCP) was launched in 2008 at farmers markets in Connecticut, California and Massachusetts. In a few short years, it quickly expanded to more than 200 markets in 23 states and the District of Columbia.

DVCP represents a new way of conceptualizing solutions to the related problems of food insecurity, prevalence of dietary disease, including obesity, and the economic viability of small and mid-sized farms. To learn more about our Double Value Coupon Program please click here.

The Fruit and Vegetable Prescription Program (FVRx), launched in 2010, fosters partnerships between health care providers and organizations working with farm-to-market retail venues to measure the health effects of increased consumption of fresh produce. The goal is to improve health outcomes by providing community members at-risk for diet-related diseases (such as diabetes and obesity) with the resources to increase consumption of fresh, locally grown produce. To learn more about our Fruit and Vegetable Prescription Program please click here.

Wholesome Wave is working to change the landscape of how all people & institutions can purchase healthful, locally grown agricultural products. We have developed Healthy Food Commerce Initiative (HFCI), a business plan to engage entrepreneurs and entrepreneurial organizations is responding to this increasing demand for healthy, local food by building food hubs that support local agriculture and related businesses. Please visit our Healthy Food Commerce Initiative page to learn more.

To learn more about Wholesome Wave programming within our home state, please visit our Connecticut Programs page.