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The Ave Venice

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History:

Nestled in the heart of Venice Beach, California, The Ave gives everyone the opportunity to custom design a pair of the legendary footwear that defined the culture of multiple generations; the best selling shoe in America: Converse Chuck Taylors.

We have made this possible by inventing a process utilizing cutting edge technology mixed with our own creative engineering and software development to bring to you what no one has before.

The Ave opened on April 7th, 2010 by Los Angeles native Nick Romero, who brought on the sharpest, brightest, and best people he could find. Together, they've created what Yo! Venice has called 'Their Favorite New Store' a front page feature on Thrillist.com.

The Ave, which is located steps away from the sand right in the heart of Venice Beach, has over 100 styles available to choose from in a tattoo parlor-esque book and we can have your sweet pair of kicks hot off the press in 20 minutes. Although you will find some hot designs on the website, you'll definitely want to pop by the store to see what's fresh off the press.

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What we do:

What differs from The Ave and a regular shoe store, is that you have the ability to get any image or idea on a pair of Converse. The possibilities are completely endless.  Each custom pair we make is one of a kind and will never be reproduced (unless, of course, you come back for another pair). There are Creative Designers on hand who are experts at using Photoshop and are ready to assist you with your images, designs, pictures... ANYTHING!

Since we also have the ability to create a t-shirt within minutes, you will also find a plethora of edgy & unique designs that can be printed on one of our shirts.  We use American Apparel, the highest quality shirt available anywhere, or, you can bring in your own. We can print on a variety of garment types, including hoodies, long sleeves, tank tops..

But what if I’m not in California?

If you aren't located anywhere near Venice, no problem! We can ship anywhere.

If you'd like a custom piece, you can email us your images or design ideas and we will send you a proof to review prior to creating your custom shoe or garment.  To get a custom order going simply email us at custom@theavevenice.com.

You can also rock a design exclusive to The Ave, meaning that we have created the design in-house.  The Ave Exclusive tees and kicks can be found in our online store.

What about large orders?

The Ave is also fully set up to act as your fulfillment house, which we do currently for Venice Originals, Hotel Erwin, Fripon, Fabricated LA, Pico Barbershops, The Green Goddess, and many more for bulk orders (anything over 1 dozen) Since the bulk of our business is custom 1-off Tees and Kicks, we are able to offer some of the most competitive bulk pricing in the industry.

So whatever your business is with The Ave, whether it's a politically incorrect T-shirt, 200 Shirts for the merchandise booth of the band you're a lead singer in, custom pair of kicks with pictures of your dog on it, we can guarantee this..... we strive for perfection, constant creation, and your 100% satisfaction.

Be sure to check out our Wholesale Department here.

A few fun facts:

  • The reason why the name is The Ave is a secret and only five people know.
  • The first purchase was a design of marijuana leaves across a women's  body, and the $25 from the purchase has been buried in our 20 ft high  brick walls, and will never be found.
  • We strive for perfection, but sometimes slight mistakes happen, such  as a shirt being loaded incorrectly, or printing on the wrong size. We  have a rule. Mess up a shirt and you must do 10 push ups. The owner, Nick Romero, has done the most push ups out of anyone.
  • We made the custom Scott La Rock shirt that KRS-One wore on stage  during his 2010 Rock the Bells performance, and presented DJ Premier from Gang Starr with the first ever Gang Starr Converse, offered  exclusively at The Ave.
  • Our mascot is a man named Ralph, who requested that we print a t-shirt  with his California identification card on it. Ralph, aka Ralphie, is  also featured in our promotional video.
  • The t-shirts that were hung in our store were hung by a former  professional basketball player who is 6'11" and will remain unnamed. We  needed his help because we didn't have the ladder one day.
  • The funniest custom shoes shoe yet to date were shoes with  cheeseburgers on it. Yes, CHEESEBURGERS. Someone brought in a picture of  their favorite cheeseburgers and we made a pair of shoes for them.
  • The Ave is located at once was one half of Andy Nevil's Tattoo Asylum.
  • We unknowingly made some shoes for Stephanie Pratt from "The Hills", then every major news source wrote about it... including the Wall Street Journal and we never got credit for it.
  • The record for most shirts in one order is 1,800
  • We made a couple of custom shirts for Zac Efron, who came back a couple weeks later to let us know how many compliments he had gotten when he wore it.
  • Patrick the Meter Man unfortunately went to jail again. We aren't sure when we are going to see him.
  • Wiz Khalifa walked by our store while his album "Deal or No Deal" was playing. He was doing a photo shoot in Venice. We made him some kicks.

  • CONNECT

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  • @theavevenice

    • You guys saw the Walking Dead pair but did you see the Zombie Hunters? Darryl Dixon!!! Norman Reedus himself got... t.co/Xnd9hXNw 5 hours ago
    • Walking Dead Toinght!! We are stoked t.co/u8W1xR9B 5 hours ago
    • We just made a custom tribute tee of Whitney Houston for our friend Brian who is going to the Grammys tonight. So sad. RIP 6 hours ago
    • Printed up on plain white Chucks! t.co/pk3NdOm5 yesterday
    Follow
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