While interactive is my current passion, my work is informed by experiences in print, television, direct, outdoor, tradeshow, brand identity systems, and packaging. I am also an avid painter, illustrator, jewelry maker. In my free time, you will find me trying out a new art medium.

I have a very diverse client list which keeps me well-rounded and always keeps my work interesting. My client list spans many industries.

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• About >
• About Me
• Client & Industry List
• Services

My history of designing usable and transformative interactive solutions is extensive. I have spent the last few years as a executive level professional in the following areas: advertising, interactive and multimedia.

Skills / Qualifications

• Experience managing multi-disciplinary teams of Creative Directors, Art Directors, Designers, Content Developers, Information Architects, Freelance Staff and Interns by defining strategy, goals, concept and direction for website development projects and online advertising for a wide variety of clients.
• Involved in all aspects of brand development and project development from initial proposal to post-mortem analysis.
• Formulate strategy in close concert with Digital Strategists, Media Planners and Account Services.
• Responsible for leading the organization to the highest level of innovation and quality work by setting the organizational creative direction and leading individual Creative Services Departments.
• Have created strategy and methodologies for qualitative competitive analysis, website evaluations, usability testing processes, target audience personas, project estimates, quality control checklists, style guides and information architecture templates for three different agencies.
• Provide leadership for Creative Services and Operations in order to foster inter-departmental collaboration, develop the agency’s web development process and improve tools to increase product quality and efficiency.

My greatest strength is my ability to understand the specific needs of clients and work with them in partnership to develop customized, content-rich sites that are driven by strong design elements, cutting-edge functionality, and intuitive navigation.

In this industry, look and feel, layout, and identity are often presented to the client as a solution to their problems. In direct contrast, a good designer will always cite strategic objectives and user needs first. Without well-stated, measurable goals, marketing is purposeless.

I feel that a website should embody the client's mission for being online. A website should meet the client's communication goals for its target audience groups. A website should engage the targeted user with a suitable design presentation and easy navigation. My approach ensures a high level of brand consistency. A website should capture the content in a customized but flexible platform. Once the site concept is clearly articulated in an effective design framework, I continue to work in collaboration with the client to translate the design into the fully functional website. After all, digital is not just an awareness channel, but a customer creation channel.

Expertise Includes:

• Creative Direction and Consulting
• Art Direction (print, web, interactive, photography, and video production)
• Concepts
• Graphic Design
• Illustration (traditional and digital)
• Corporate Identity
• Website Design
• Microsite Design
• Campaign Landing Page Design
• HTML Email Design
• Banner Ads
• Mobile Banner Ads
• UI / User Interface Design
• UX / User Experience Design
• Dashboard/Portal Design
• Twitter Backgrounds
• Facebook Fan Page Design
• Icons
• Custom Illustration
• Character Design
• Logos and Brand Identity
• Infographics
• Stationery
• Print Ads
• Flyers
• Powerpoint
• Brochures
• Slim Jims
• Direct Mail
• Annual Reports
• Book Layout
• Signage and Trade Show
• Print and e-Newsletters
• Business Cards
• Product Labels
• Process Documentation/Style Guides

E-mail me with your questions at kcoles@sbcglobal.net.