DEEP FOCUS
Window Shopping with Cosmopolitan and Deep Focus March 22nd, 2011 | Ken Kraemer Deep Thoughts, Featured tagged by Ken Kraemer -->
Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers to take advantage of the deeper, more human interactions and connections that tablets allow. And thus, Cosmopolitan Boulevard was born.
Cosmopolitan Boulevard lets users stroll down a virtual city avenue, window shopping as they go. By tapping the windows, users are given the opportunity to play with and explore the products through interactivity, video and whimsy. We worked with Cosmo and seven premiere brands – Baby Phat, Estée Lauder, Lancôme, mark., Nivea, Revlon, and Yves Saint Laurent – to create the experience. Download it now and check it out for yourself.
So far, based on its 4.5 star rating and rave reviews in the app store, audiences love the experience and the app (we’re pretty smitten with that, too, by the way). Check it out, and download the app here.
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