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Social Media Marketing Agency

Our Social Media Marketing Firm's Strategy

WebTalent offers a holistic approach to social media marketing. Our social media agency works with our clients to develop and implement a customized social media plan based on their individual circumstance. Our tested "10 Step" approach led by our knowledgeable Social Media Strategists help pave the way for a successful launch of a social media campaign. Here is an overview of what goes into planning for a  social media marketing campaign:

Discovery Session

WebTalent's Social Media Consultants will meet with your company to plan out your strategy. We will look at what you'r doing now and take beginning metrics (a social media benchmark) of your brand's engagement so we have a baseline of which to build from. We'll look at your competitors and see how they are using social media and to what effect it is having on their online presence throughout the social landscape.

Prepare Your Site For Visitors

Part of any social media marketing campaign strategy is making sure that your company's current website is optimized for social media. We will work with your developers to make changes to increase the "shareability" of your current website. We will address any "on-site" SEO issues here and recommend our SEO services if need to correct any problems with site crawling.

Define and Set Reasonable Expectations

It is important for our social media firm to work with you company to define the campaign's expectations and to make sure they are reasonable. Whether it is to locate and engage your company's target market to better build the brand or just to increase site traffic, having clear expectations is crucial to the success of any social media strategy. We also will cover topics such as required time line for deliverables as well as campaign budget.

Build Your Social Media Strategy and Set Budgets

Once we have some familiarized ourselves with your company, checked out the competition and set reasonable expectations, our social media firm gets down to work creating a social media strategy. Once completed, we will schedule a time to go over the campaign with your company and answer any questions you may have.

Allocate Social Media Resources

Once we have a plan ready to go, WebTalent will assemble the necessary resources. We will work with your "in-house" departments to create policies that encourage your employees to engage your clients and contribute valuable content to the campaign. Having company involvement in a social media campaign is a big help. After all, nobody knows your business better than you.

Agency Executes Social Media Campaign

Once we have the plan and resources ready to go, WebTalent moves ahead with the overall implementation of the plan. We work with the allocated resources to move swiftly through all phases of the social media plan. During this time we will have biweekly meetings with your company to ensure that both social media agency and client are working together to implement the campaign. We will also provide you with reporting and analysis of how the campaign is moving forward.

Promote Both Online and Offline

It is highly suggested that our social media agency works with your PR and "off line" marketing departments to promote the social media campaign. This should be a company wide event that is supported by all divisions.

Ongoing Social Engagement

WebTalent will continue to monitor and engage your target market via through multiple social media channels and will make sure that we "continue the conversation" with your clients.

Monthly Social Engagement Reporting

WebTalent will use a host of resources (including analytics and reputation management tools) to report on the effect of your campaign. We will also measure the the SEO values of the campaign relating to quality back links and posted content by brand enthusiasts.

Ongoing Reputation Management and Monitoring

Our Social media Agency will monitor your brands reputation via our online reputation management services. We will alert you as to what people are saying and report on the general perception of your brand. We will work on correcting any negative feedback by either having it removed, reponding to it, or promoting the good feedback over the bad.

 

The Only Social Media Marketing Agency in Lancaster, PA

We are the only social media marketing agency in Lancaster, PA. Call us today and find out why you must include a social media marekting component into your next campaign. Call 877.496.3327 or fill out the form at the top of the page and a Social Media Consultant from our agency will get back in touch with you.

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