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WOMMA Debuts Ethical Blogger Contact Guidelines
Every day, blogs are growing in number, use, and influence. And as they engage with them, companies must learn to become more open, transparent, and accountable. To help marketers adapt, WOMMA has released for public comment its Ethical Blogger Contact Guidelines, a powerful ethics tool designed to assist marketers in deciding how to effectively and ethically communicate with bloggers.
The second tool in WOMMA's new Practical Ethics program, the Blogger Contact Guidelines gives marketers a 10-item checklist to use in making sure they are always appropriate and ethical when communicating with bloggers.
View the guidelines and submit a comment
Posted on 11/ 6/06 | 0 Comments | Link
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» WOMMA's Ethical Blogger Contact Guidelines from Viaspire - Define.Innovate.Maximize.
With some of the recent bru-ha-ha over legitimacy and authenticity of business blog sources, as well as the concerns raised with paid posts subsidized by services like PayPerPost and the coming soon LoudLaunch, WOMMA prepared these guidelines to assist... [Read More]
November 8, 2006
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