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Mervin’s C2 Power Banana Dominates Freeride Competition in 2012

Published
by
Webmonkey
on February 22, 2012
in Press Releases
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Gnu Girls podium The North Face Masters, Luebke takes second for men!
Seattle, WA (February 22, 2012) – Mervin built snowboards are winning the biggest mountains on the freeride circuit this season. Most recently Gnu and Lib Tech riders have topped the podium at The North Face Masters, Red Bull Supernatural, stops on the Swatch Freeride Tour and the Legendary Banked Slalom. What do all of these winners have in common? C2 Power Banana and Magne-Traction developed by the experiMental team at Mervin Mfg are underfoot of the riders topping podiums worldwide this season.

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At the first The North Face Masters event of the season held at Crystal Mountain, WA, Maria DeBari and Maribeth Swetkoff-Kramer placing second and third respectively riding Gnu B-Pros. Shannan Yates won The North Face Masters season opener on a Lib Tech Jamie Lynn Phoenix, which like the B-Pro features C2 Power Banana and Magne-Traction.

From high-speed descents to huge cliff drops and perfect powder turns, the women displayed an all-around confidence. Yates navigated her way through a band of rocks, stomping two airs before making some smooth pow turns and finally dropping a sizable cliff. DeBari took a daring run straight down the rocky face to a perfectly executed cliff drop at the bottom earning her second place. Finishing off the podium in third place was Swetkoff-Kramer with a fast paced, smooth run.

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“I love riding the C2 because it’s really aggressive and will take me anywhere,” says DeBari. “It gets me down the mountain fast no matter if it’s perfect pow or Volkswagen sized moguls.”

The next day at The North Face Masters Sammy Luebke’s run included multiple cliff drops, huge pow turns and a giant front-side 360 indie off the lower cliff landing him within a fraction of a point from first place. “Stoked that I could be a part of this event,” says Luebke. “The weather was pretty gnarly, but we pushed through and were able to get it done. Everybody was ripping!”

Riders on the Gnu B-Pro have chalked up a number of wins in the park and pipe over the years, but this season it’s also the most winning women’s board in freeriding. Maria DeBari, who rides the Gnu B-Pro, is the current women’s leader on the Swatch Freeride World Tour having won both events held so far this season along with the Dirksen Derby and third place at the Legendary Banked Slalom at Mt. Baker. 
Barrett Christy, won the Women’s Pro Masters at the Legendary Banked Slalom on her namesake B-Pro benefiting Boarding for Breast Cancer, as Temple Cummins took home third in the Men’s Pro division on the Gnu Billy Goat. “Honestly, I’ve never felt more comfortable in my setup before,”says Christy. ”The 149 B-Pro is my favorite go-to board for every condition and the LBS really put it to the test this year.”

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Roxy Shooting Star Online Video Contest

Published
by
Webmonkey
on February 8, 2012
in Events
.Comments

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CASTING CALL! We’re on the search for the next snowboard video star. Send us your best snowboard video shots for the chance to win money and prizes. New this year, enter as an A-Lister or a Local Celeb – you decide. Winners selected every week, with the grand prizes awarded on March 5th. Entry is FREE. >>> Visit Yobeat.com/shootingstar for event rules & details, and follow updates on SBCwomen.com

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Mervin Demo at Mont Gleason Québec, Canada Feb. 25th

Published
by
Webmonkey
on February 8, 2012
in Canada and Demos
.Comments

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Situé au Centre-du-Québec, le Mont Gleason offre 25 pistes enneigées sur 190 mètres de dénivellation.
www.montgleason.ca

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Very Early Release Gnu Impossible Asym Sym Sync Pickle Arrives Mid-February 2012

Published
by
Webmonkey
on January 31, 2012
in Press Releases and Products
.Comments

New Complicated Confusing Snowboard From Gnu Naturally Makes Snowboarding Easier And More Fun!

Seattle, WA (January 31, 2012) – In a special very early release coming out mid-February 2012, GNU re-evolutionizes snowboarding with the most technologically advanced snowboard ever, the new GNU Impossible Asym. Sym. Sync. Pickle. Balance through asymmetry is taken to the next level, with the Impossible’s new asymmetry for ducks then combined with Mervin Mfg’s latest and greatest technological innovations. Customized core construction, sidecuts and contact angles are designed to allow the body and board to synchronize into perfect harmony through nearly “imperceptible perfection.”

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In addition to Asym Sym Sync, elliptical EC2 camber/banana with Magne-Traction underfoot creates a fun, all-mountain ride. Impossibly strong, ultra-lightweight magnesium fiber, rugged Bio Beans topsheet material, black and blue swirl sidewalls, lightweight Colombian Gold eco wood core and a sintered base combine are brought together in the Gnu Impossible for the most technologically advanced snowboard being built today.

Asym Sym Sync is designed with the body’s asymmetry front to back, but symmetry side-to-side in mind. Snowboard turn mechanics are completely different on your toe side than on your heel side. The Duck Asym of the Asym Sym Sync balances the amount of board contact behind and in front of your feet for stable, balanced pop and float.

On the heel side, a shorter contact length allows for turns and reactions with power that are taken at an inherently lower angle. A softer flexing core construction on the heel side allows the board to flex into a tighter arc at a lower angle. On the toe side, anatomically its possible to tip a board up into a very aggressive angle of attack. The Asym Sym Sync’s mellower toe side sidecuts and longer contact are designed to balance this asymmetry creating toe edge stability and a range of turning arcs that align perfectly with the heelside turns. A firmer flexing core on the toe side provides added stability and control necessary with finely tuned toe side turn mechanics.

Curious Science and Anatomical Facts:
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Available in 155cm only, for mid-February 2012 very early season release. Full size run and greater availability fall 2012.

TECH SPECS:

  • Twin Asym Sym Sync. Freestyle Shape and Geometries
  • EC2 BTX Eliptical Banana Camber combo
  • Magne-Traction
  • Magnesium Fiber
  • Asym Columbian Gold eco core
  • Bio Beans Topsheet
  • Sintered Base
  • Size: 155
  • Flex: 6
  • Price: $799.95US, $849.95CDN

Learn more at www.gnu.com

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Forest Bailey and Jamie Anderson Win X Games Gold on Gnu

Published
by
Webmonkey
on January 30, 2012
in Awards and Press Releases
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Lib Tech riders Jamie Lynn, Travis Rice and Eric Jackson honored at TransWorld Rider’s Polls

Seattle, WA (January 30, 2012) – It was a big week in Colorado for riders on Mervin Mfg’s Gnu and Lib Tech snowboards. Gnu rider Forest Bailey won his first X Games gold in his first X Games appearance by winning the street competition. The next day Jamie Anderson won her third X Games gold in slopestyle riding a Gnu Ladies Choice. Later that night at the TransWorld SNOWboarding Rider Polls, Lib Tech riders took home major honors with

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