Schedule
Tuesday, June 7, 2011
11:00 AM – 12:00 PM: — Ohio Growth Summit Welcome Reception / Registration
12:00 PM – 12:15 PM – Welcome Message: Columbus State Community College
12:15 PM – 1:00 PM – [Keynote] Let the Game-Changers Begin: 5 Critical Foundations of Social Business ~ Nate Riggs, Social Business Strategies
1:05 PM – 1:45 PM – Pitching for the Hit – Media Relations in a Social World ~ Heather Whaling, Geben Communications
1:45 PM – 2:00 PM – Break & Sponsor Recognition – Michael Bowers, SBDC
2:05 PM – 2:45 PM – Panel Discussion: Understanding The Natives – Looking at the Web from a Gen Y Lens
Moderator: Tom Williams, InnoGage
Panel: Tyler Durbin, GenY Journey, Chelsea Castle, The Lantern, Matthew Russo, 30Lines, Crystal Olig, Oxiem Design Technology, Jacob Taylor, Ohio State University, Rachael Foster, Ohio State University
2:50 PM – 3:20 PM – Charlie Wollborg, Curve Detroit ~ ”Butterfly Thinking and Workplace Innovation” Firing-up the innovation engine to transform our economy and the world.
3:25 PM – 3:55 PM – Full Circle: Using Traditional and New Media to Build a Well Rounded Brand ~ Kyle Stuef, The Whole Brain Group
4:00 PM – 5:15 PM [Keynote] — The Now Revolution ~ Amber Naslund, Radian 6 & Jay Baer, Convince & Convert
– Attendees break for hotel & self-guided dinner in the short north – Presented by the Small Business Beanstalk –
7:30 PM – 11:00 PM — Ohio Growth Summit After Party Reception – Presented by Cantina on Park St.
Wednesday, June 8, 2011
7:30 AM – 8:30 AM – Welcome / Registration
8:30 AM – 9:20 AM – The Now Revolution Workshop ~ Amber Naslund, Radian 6 & Jay Baer, Convince & Convert
9:20 AM – 9:30 AM Sponsor Recognition – Michael Bowers, SBDC
9:30 AM – 10:00 AM – Building Your Content Bubble- David Murray, re:group
10:05 AM – 11:00 AM – [Keynote] The Art of Stories, Communities and Content Marketing ~ Joe Pulizzi, Junta 42
11:00 AM – 11:10 AM – Sponsor Recognition – Michael Bowers, SBDC
11:10 AM – 11:40 AM – Show Me the Money: Crafting the Budget for Digital Marketing ~ Brandon Chesnutt, Identity Marketing and Public Relations
11:45 AM – 12:15 PM – What is it You Want Me to Do?!? Drilling Deep on Web Analytics and Conversion – Mike Whaling
12:15 PM – 1:00 PM – Lunch at the Summit
Yes … And … – A Real Life Look at Using Improvisation in Social Marketing ~ Sarah Storer, The Naked Redhead
1:00 PM – 1:30 PM – Michele Baker, Social Media Crisis Management and Why It’s Important Baker Creative
1:30 PM – 2:00 PM – Hello Google: Optimizing Your Content to Get the Attention of Search Engines ~ Billy Fischer, Oxiem Design Technology
2:15 PM – 3:30 PM – Panel Discussion: From 0 to Community – A Case Study on Launching a Social Media Campaign ~ Team Cbus
Moderator: Dr. Erika Pryor
Panel: Nate Riggs, Social Business Strategies, Sarah Storer, The Naked Redhead, Eric Leslie, OnScene Productions, Mike Whaling, 30Lines, Elijah R. Young, Fandura
3:30 PM– 4:00 PM – Ohio Growth Summit Closing Remarks – Michael Bowers, SBDC
– Summit Adjourns –