Optimization Technology

Proprietary Mobile Optimization Technology

With dozens of traffic sources out there managing and optimizing campaigns across different channels it tedious and ineffective. In order to streamline and standardize operations we developed the first of its kind Mobile Post Click Optimization and Analytics Platform. The platform was built using the most accurate conversion tracking technology (server to server postback) and is able to track your campaign details like creatives and placements along with the crucial mobile data like carrier, handset, and operating system.

Our technology allows partners to:

Manage Cross Channel Mobile Marketing - Our tool allows you to quickly deploy and manage campaigns from a single dashboard and uncover insights in your data by aggregating your analytics

 Rule Based Click Optimization -  Using a single url you can direct visitors to any desired destination based on visitors mobile characteristics including which device, carrier, or operation system they are using

   Increase ROI Through Data Segmentation - Drill down into your data up to 5 layers deep by over a dozen data points to find the combination of targeting that yields the highest performance