Creating a Digital Strategy for your business/brand is an essential first step in online success. Shooting in the dark is just not going to cut it. Unfortunately, many people confuse a digital campaign with digital strategy. Justin Hartman nailed this problem brilliantly in his article “Digital strategy in SA simply doesn’t exist” The good news is that “getting it right” really is not rocket science – it just requires some careful research, and some dedicated [...]

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]

There is a strong online backlash to the idea that Social Media Gurus are a dime a dozen, and that most of them offer mediocre service for great amounts of money. That is probably true. But there shouldn’t take away from the fact that there are people out there who are Social Media experts, and they probably know more about social media marketing than you do. And they are worth paying money for, because they [...]

GAP, the iconic clothing retailer that quietly introduced a new logo on its website, retracted the logo due to a public outcry. Should it have done so? Much as I hate to say it, the decision to retract the logo was the right one. But, although I am a fan of crowdsourcing (using the crowds input to drive decisions or achieve some other goal) I feel that brands need to draw a line between how [...]