EIDR

“The volume of movie and TV assets released into the market has skyrocketed as digital technology continues to gain momentum,” said Mick Bass, Ascent. “The EIDR provides a universal tagging system for assets both internally and externally across Ascent’s fully integrated media lifecyle process — from creative post production to content management to distribution and finally, content monetization.”

“As the leading provider of content identification solutions to the media and entertainment industry, we are pleased to support EIDR. With the distribution of video and audio content becoming ever more complex and pervasive across multiple platforms, Civoluton helps media executives unlock more revenue from their assets. Participating in EIDR matches our efforts to help the media industry build a sustainable eco-system where all parties, from content owners to distributors and consumers, derive maximum benefit.”

“I’m pleased that EIDR will be using CNRI technology as a key component in building the registry. Our technology was specifically developed for the management of very large numbers of digital objects on the Internet and its use in EIDR can be of great benefit to the entertainment industry,” said Dr. Robert E. Kahn, co-inventor of the core Internet communication protocols and President and CEO of CNRI. “Specifically, the use of DOIs and the underlying Handle System technology, coupled with CNRI’s recently released Digital Object Registry software, will significantly advance the management of audiovisual objects and their complex relationships on the Internet.”

“We believe this standard will improve the flow of information among the companies we work with throughout the industry,” said Mark Hess, senior vice president of Advanced Business and Technology Development at Comcast. “EIDR provides the much needed foundation to present consistent data that will allow customers to discover and watch video on multiple platforms. We’re continually offering customers more content, and this is one of the tools that will help us build products to enhance their viewing experiences.”

“During the post-production process, our studio customers require multiple versions of a given movie in various formats for distribution across the globe and often tracking of these assets can occur in different commercial entities’ databases,” said Greg Gewickey Vice President, Technology Strategy Deluxe. “EIDR offers a viable digital asset management solution for the supply chain, helping increase workflow efficiencies while also lowering the risks of misidentification caused by duplication and lack of ID uniqueness.”

“Having a standardized asset identification solution for our digital workflows is necessary; EIDR will directly benefit the increasingly complex distribution channels and further enable broad access to content across platforms and devices.”

“We have one of the largest archive centers in the world and license our images and sounds to more than 800 customers per year including producers, broadcasters and publishers,” said Jean-Marc Bordes, COO, Institut national de l’audiovisuel (INA). “By offering a scalable and flexible unique identifier system, EIDR provides a crucial service that will improve the efficiency of our transactions with customers and licensees, and that will enable us to further expand our distribution globally.”

“The International DOI Foundation is delighted to welcome the movie and television registry EIDR as a member, joining our existing family of registries and some 10,000 organizations worldwide using the DOI System with almost 50 million DOIs assigned to date,” commented Dr. Norman Paskin of the International DOI Foundation (www.doi.org). “EIDR will bring considerable benefits to the digital entertainment industry and significantly increase content coverage to the DOI System.”

“Our vision is of a world where consumers can get access to the entertainment content they own on the device of their choosing, and we are committed to this as a company and through our work with DECE,” said Timothy Dodd, VP of Media and Entertainment, Neustar, Inc.. “EIDR brings a significant value-added service that complements our mission, and will play a key technological role in unlocking interoperability across digital content delivery for the industry.”

“With the growing importance of digital distribution, for full-length features and increasingly for clips and smaller segments, a standardized approach to unique identification of even the smallest digital asset is essential,” said Chris Carey, EVP of Worldwide Technical Operations, Paramount. “The movie industry formed MovieLabs with the goal of enabling more efficient and more profitable legal distribution of content, and we are pleased to see MovieLabs and other industry leaders spearheading an effort like EIDR.”

“Digital content continues to weave itself into the very fabric of the consumer lifestyle and the need for cross-industry interoperability is now more critical than ever,” said Mitch Singer, chief technology officer for Sony Pictures Entertainment. “EIDR’s mission of an industry-wide registry is synergistic with cross-industry efforts as we both look to bring freedom from proprietary formats, ultimately resulting in freedom of entertainment for consumers..”

“As the creator or distributor of video content throughout the world, we see a great benefit to a standardized identifier system, and support EIDR’s mission of an industry-wide registry for identifying and cataloging video content,” said Joseph Cates, Senior Vice President Technology, Universal Pictures. “The entire video ecosystem will benefit from a more streamlined identification process, and the EIDR registry offers opportunities for the market to create new value-added services.”

“We applaud the EIDR initiative as a means to provide an innovative way to handle content management across digital platforms and services,” said Darcy Antonellis, President, Warner Bros. Technical Operations. “Its application will improve our ability to publish and deliver content to consumers via a host of distribution channels with greater agility and speed.”

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• EIDR Whitepaper

  EIDR, the first comprehensive universal identifier system for all types of movie and television assets.
  
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