Listen Up
Nov 1, 2006 12:00 PM, BY KEN MAGILL
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E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most
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News
Reader's Digest Bought by Equity Firm for $1.6 Billion
Nov 17, 2006 8:22 AM
The Reader's Digest Association Inc., operator of the world's largest-circulation magazine as well as a direct-marketing business, has agreed to be acquired by a private equity firm.
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Big Three Engines Get Together for Better Searches
Nov 17, 2006 8:17 AM, By Brian Quinton
Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.
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E-Day Minus Seven -- and Counting
Nov 17, 2006 8:12 AM, By Brian Quinton
With online marketers marshalling their forces for the kickoff next Friday of (they hope) a record-setting holiday e-commerce binge, a few marketing firms and industry players have published last-minute reconnaissance, studying the terrain and talking to the troops.
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J.L. Halsey Reports $445,000 1Q Loss
Nov 17, 2006 8:08 AM
Marketing technology concern J.L. Halsey yesterday reported a net loss of $445,000 on revenue of $8.4 million for the quarter ended Sept. 30, 2006, compared to a profit of $526,000 on revenue of $3.5 million for the same period a year ago.
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Next Generation Media Posts Q3 Losses
Nov 17, 2006 8:04 AM
Next Generation Media Corp., the parent company of direct mailer and franchisor United Marketing Solutions, reported drops in both revenue and earnings for third-quarter 2007.
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Postal Service Reports $900 Million in Income
Nov 16, 2006 6:26 AM
The U.S. Postal Service reported a net income of $900 million for the 2006 fiscal year that ended Sept. 30. Its total revenues were $72.8 billion, while total expenses were $71.9 billion, according to figures released at the postal Board of Governors meeting.
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Lab Safety Supply Focuses on Growth Through Acquisitions
Nov 16, 2006 6:23 AM
Lab Safety Supply (LSS) of Chicago has signed an agreement to acquire the assets of direct marketers Inspection Equipment Inc. and Construction Book Express Inc., both based in Hauppauge, NY.
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ValueVision Reports Record Revenues and Reduces Losses
Nov 16, 2006 6:20 AM
ValueVision Media Inc. reported double-digit sales growth in the third quarter. Revenues for the quarter hit a record $184.9 million, an increase of 16% compared to the same period last year.
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Pick the Winner
Pick the Winner is a semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have what it takes to spot a successful mail package? Click here to find out.
ListFinder
Listline e-Newsletter 11/16/06
Nov 16, 2006 8:55 AM
MeritDirect has assumed management of the Geiger Business Products list.
More than 13,000 buyers from this year are named.
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Listline e-Newsletter 11/15/06
Nov 15, 2006 8:51 AM
May Department Stores Co. has released an enhanced list of credit card
buyers. Some 2 million names are available from July through September
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Listline e-Newsletter 11/14/06
Nov 14, 2006 9:10 AM
Trinity Direct has been named as a non-exclusive manager for the
Catholic Universe Bulletin list. It consists of 14,815 subscribers to
the official newspaper of the Diocese of Cleveland, OH. Direct mail is
the source.
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Browse Listfinder
Search Engine Marketing
Big Three Engines Get Together for Better Searches
Nov 17, 2006 8:17 AM, By Brian Quinton
Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.
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E-Day Minus Seven -- and Counting
Nov 17, 2006 8:12 AM, By Brian Quinton
With online marketers marshalling their forces for the kickoff next Friday of (they hope) a record-setting holiday e-commerce binge, a few marketing firms and industry players have published last-minute reconnaissance, studying the terrain and talking to the troops.
...
Internet Advertising Revenue Hits $4.2 Billion In Quarter: IAB
Nov 14, 2006 10:01 PM
Internet advertising revenue amounted to $4.2 billion during third-quarter 2006, up from $3.1 billion in third-quarter 2005, and nearly $4.1 billion in second-quarter 2006, according to the Interactive Advertising Bureau.
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New Products and Services
Nov 14, 2006 9:49 PM
Bannercast Live: A live-in banner streaming capability that broadcasts Webcasts within the space of a display ad
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> Search Engine Marketing Archives
E-mail
Short Cuts
Nov 16, 2006 6:10 AM
The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.
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Inside Yesmails Run-In with the FTC
Nov 14, 2006 1:27 PM, By Ken Magill
Yesmails settlement with the Federal Trade Commission last week sent tremors throughout the industry as other e-mailers scrambled to figure out how Yesmail became ensnared in the FTCs spam-fighting apparatus and how they could avoid a similar scenario.
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Your List is in Danger of Being Poisoned
Nov 14, 2006 1:23 PM, By Ken Magill
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
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Stupid Bureaucrat Watch: Inside Yesmails Run-in with the FTC: Part II
Nov 14, 2006 1:15 PM, By Ken Magill
If Yesmails communications with the Federal Trade Commissions lawyers were anything like our interview with FTC attorneys last week, we understand why the e-mail firm settled.
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> E-mail Marketing Archives
Legal / Regulatory
Judge Wont Overturn Spamhaus Ruling
Oct 31, 2006 4:44 PM, By Ken Magill
A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Projects motions to dismiss an $11.7 million default judgment against it.
The case now heads to appeals court.
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Australias Tough Anti-Spam Law Nets One; Thats Right: One
Oct 31, 2006 1:43 PM, By Ken Magill
Australias anti-spam law is touted as one of the toughest in the world. Yet it has resulted in a grand total of one prosecution.
Anti-spammers sarcastically refer to the U.S. federal Can Spam Act as the You Can Spam Act and Australia as an example to be followed. But the U.S. has by far taken the lead in prosecuting spammers.
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Spamhaus Defense Lawyer to Argue Case Today
Oct 31, 2006 1:41 PM, By Ken Magill
Spamhaus newly acquired lawyer goes before the judge today in an attempt to get the lawsuit by e-mail marketer e360 Insight and the resulting $11 million default judgment against the anti-spam blacklisting group dismissed.
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Xanga.com to Pay $1 Million for Violating COPPA: FTC
Sep 7, 2006 6:12 PM
Social networking Web site Xanga.com, and its principals, Marc Ginsburg and John Hiler, will pay a $1 million civil penalty for allegedly violating the Childrens Online Privacy Protection Act, the Federal Trade Commission announced yesterday.
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> Legal/Regulatory Archives
Disciplines
Sales Slow Following Catalog Circulation Decrease at Harry & David
Nov 14, 2006 8:38 AM
Harry & David Holdings Inc. reported $27.8 million in direct marketing sales for the first quarter of the 2007 fiscal year that ended Sept. 30.
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Florida Condominium Taps Noise Agency
Nov 8, 2006 8:17 AM
Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.
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Familiar Faces
Nov 1, 2006 12:00 PM, RAY SCHULTZ
Hard as it may be to believe, DMA06 isn't the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism
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> Disciplines Archives
Opinions/Columnists
Letters to the Editor
Jun 27, 2006 7:01 PM
Letters in response to Loose Cannon: Diverging From Convergence, Direct Newsline, June 26, 2006
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Letters to the Editor
May 23, 2006 7:59 PM
Letters in response to "Loose Cannon: A Boy Named Sue"
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Letters to the Editor
Apr 10, 2006 6:12 PM
Letters in response to "Loose Cannon: In Praise of Wretched Excess", April 10, 2006"
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Loose Cannon: In Praise of Wretched Excess
Apr 9, 2006 11:37 PM, By Richard H. Levey
The rich are not like you and me: They have more loyalty program points.
The rich are going to need them, if they are participating in Neiman Marcuss InCircle scheme (www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of em.
Thats 5 million points, mostly amassed in a 12-month period. Mercifully, that doesnt necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like ones local supermarket.
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> Opinions/Columnists Archives
DIRECT Tips
MyFavoriteCity.com Grows Via SEO, Telemarketing
Nov 8, 2006 12:53 PM, By Larry Riggs
MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.
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LocalPlus Network Matches Contractors to Consumers
Nov 8, 2006 12:46 PM, By Larry Riggs
Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.
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How To Get Your Message Through To Senior-Level Executives
Nov 8, 2006 12:40 PM, By Ernest Nicastro
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.
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> DIRECT Tips Archives