Breakout of the Doldrums
Re-Energize Your Radio Station
Programming - Music - Promotions - Marketing - Research Analysis - Database - Streaming
SBR Creative Media specializes in advising and consulting FM music radio stations throughout the U.S. and Canada. Since 1991, our clients are in Triple A/Adult Rock, Alternative, Modern AC and Classic Rock formats.
>We believe in an individualized approach to each client.
>We work with stations based on their market needs and desires.
>We find out what’s important, what the goals are, and what success looks like for each client.
>We do not come in with an everything-fits-all plan. While there are many things common to successful radio stations (and we will make sure that a station is doing these things and doing them well) there are also local differences in style, staff, history, competition and market makeup.
We’re consultants. We’re motivators. We’re innovators. We’re into music. We’re radio people. Contact SBR Creative Media
SBR Radio Consulting Services
- A fresh perspective, new opinions.
- Guidance to keep a radio station focused on the target goals and target audience.
- Music expertise to choose the best songs and play music people really care about.
- Daily music scheduling.
- Expertise with Selector, MusicMaster and Powergold music scheduling software.
- Aircheck reviews of on-air staff.
- Provide full image production, advise on station-produced imaging.
- Money making promotion ideas for programming and sales.
- Content guidance and creative ideas for website, Facebook, twitter and email.
- Expertise on building and maintaining the listener database.
- Effective ways to get the most out of marketing money.
- Research expertise: planning, interpretation and an action plan.
- Internet listener surveys, online perceptual research, Internet music testing.
- Expertise in Internet radio: side channels, streaming, licensing.
- Limited client list. We have time for each station and every special project.
SBR Broadcast Experience
SBR clients have included the major broadcast groups, medium size broadcast groups, and individual station owners in the USA and Canada.
SBR has worked with many radio stations in Triple A/Adult Rock, Classic Rock, Alternative and Modern AC. We keep our client list small at any one time to work as closely as possible with each station.
Read about SBR's Custom Channels. Since 1999, we have produced customized Internet radio channels so FM radio stations can superserve listeners and advertisers via computers, iPads and smart phones.