Can You Write a Letter
Like This One?

Answer “Yes,” and you’ll never have to worry about
your job or rely on others for your livelihood …

Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there …

On one hand, there are people who bust their butts working year after year … slaving away for bosses and managers who don’t appreciate them … to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to … where they want to … for whom they want to. What’s more, they have all the free time in the world to travel … to spend with their kids … to lower their golf scores … to really enjoy life.

For these people, the idea of hourly wages, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year …

To take exotic trips to faraway places several times a year (often for free … )

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)

Nope.

The fact of the matter is, these folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around …

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim …

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the right people to do it.

You may know some of these people.

And my guess is … you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living … jumping from one job I hated to another I hated more … never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life …

I learned the simple secrets to writing the kind of letter you’re reading right now.

No Bosses, No Commute

Now I “work” a few hours a day. I write one, maybe two letters a month.

About a decade ago, I moved from crowded and too-hot-for-me Florida to a little historic town in the Vermont countryside.

I have no bosses, no commute.

I write from an extra room I set up in my home. Some days, I’ll head to the little writing studio I decided to rent in the heart of town, just for a change of scenery.

For a break, I’ll walk over to the old Equinox Resort for lunch … grab a coffee at the local market … or take our new puppy, Yukon, over to Hildene Meadows for a run.

I absolutely love the freedom of it!

My neighbors think I’ve taken early retirement – probably because they never see me working.

In many ways, I have retired. Because, for the first time in my life, I decide how my days will be spent. Some days, I’ll feel like working for a few hours (typically in the morning). Other days, I’ll play some golf, tennis, ski … or just hang out with my 13-year-old son.

But what surprises people most (and may surprise you, too) is the income my “retirement” lifestyle gives me: around $300,000 a year.

And I’m not kidding you or pulling any punches here …

It all stems from my ability to sit down and write (some would say “rattle off”) a simple letter like the one you’re reading now.

If I really wanted to, I could make a lot more. Some people I know who’ve learned this skill are making $500,000 … even $1 million a year. (You’ll meet a few of them in a minute … many are friends of mine.)

Here’s the thing, though …

Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.

It’s a skill that –– once you have it –– will put your financial destiny squarely in your own hands, for as long as you choose to use it.

You’ll be in constant demand.

You’ll never be wanting for work or money, no matter what state the economy is in.

It’s something you’ll be proud to mention to your friends and people you meet. (Believe me, people will be very intrigued when you tell them what you do. They’ll want to know all about it.)

Along the way, you’ll learn much about yourself, about business, and about the world around you.

And depending on who your clients are, you’ll get some nice perks as well. I’ve been on dozens of trips over the years – Barbados, France, Spain, and beautiful five-star resorts throughout Canada and the States.

My last trip was a seven-day cruise aboard a Crystal Cruise ship, the “Ritz-Carlton” of cruise ship travel.

And since I actually worked on these trips, I paid for none of them.

A Chance to “Reinvent” Yourself

spacer “The ability to pay my bills no longer worries me, even in these rough times. I know I can always market my skills to an endless list of potential clients and keep enough copywriting projects rolling in.”
Cheryl Malcham,
Mercer Island, WA

But more than anything else, it’s an opportunity to “reinvent” yourself … and learn a financially valuable skill that will quickly lift you above any economic fray … forever.

What’s more, you can use this new skill in so many ways.

Use it to turn a hobby or personal passion into a fun and lucrative career. Use it to help find a cure for cancer or help those in distress. Use it to start your own business (for practically nothing) –– or work in a field you’ve always dreamed of.

And what a blast it is! This life of sitting back with a laptop telling people about things you love and believe in – and being paid very well to do it.

Once you have this skill, you can do and accomplish anything.

It’s that powerful.

I know. Like I said, I went from a $6.50 per hour grocery store shelf stocker to a six-figure income earner in about a year.

And I’m not the only one. Many folks have discovered this amazing little opportunity … just like you’re about to do today.

How to Make $210,000 Writing One Letter a Month …

Get paid $210,000 to write 12 letters? It can (and does) happen.

A writer with an established track record can command $8,000 per letter. So 12 letters pays $96,000 in writing fees alone.

Now let’s say six of those letters become “controls” — which means they bring in the most money and keep mailing time after time. If, over the course of a year, each of those six letters mails five or six times, your royalties can add up to another $120,000.

That’s over $210,000 a year writing one letter a month!

More letters = more writing fees. More controls = more royalties!

And all you need to enjoy this success is a computer … a desk … and AWAI’s Accelerated Program for Six Figure Copywriting to show you the way!

I know that may surprise you …

That writing simple, conversational letters like the one you’re reading now can pay so well.

But, as you’ll learn by reading on, letters like this one serve as the foundation of a $2.3 trillion industry that –– thanks to the Internet and online marketing –– is growing faster than ever.

In fact, some of the biggest growth occurred in the last three years – during a time when the “traditional economy” struggled mightily.

And the demand is now so enormous that, as soon as I finish writing this letter, I can make a phone call (or send off an email) to one of my clients –– and have five new projects to choose from … each worth anywhere from $10,000 to $50,000 in potential income to me.

I’m not bragging. That’s just the way it is when you can write one of these letters.

There’s so much demand that no marketer in his or her right mind would pass up the opportunity to have another winning letter ready to mail!

After all, a good letter can generate millions in sales over the course of a month. So why wouldn’t they be happy to pay you $6,000 to $10,000 and a cut of the action?

And it’s very easy to learn how to write these letters.

Just a few simple secrets … including one called the “barstool test,” which I’ll share with you in a minute. (Learn it and you’ll not only be well on your way to writing letters like this one – it’ll make you a far better writer, period!)

Here’s a little secret: I learned the basics of letter writing by studying and copying the kinds of letters I wanted to write. Then I just kept “trying out new secrets” I learned from colleagues along the way. (I’ll introduce you to one gentleman who was particularly instrumental in my success in a moment … )

In no time, I was writing letters that were pulling in millions of dollars!

And I’m here to say, in no uncertain terms:

If I can do it – so can you!

Today, I’ll tell you all about how our business works – and show you why, if you’re willing to learn the very basic secrets to writing a simple letter like this one, you too can make a very generous six-figure income writing a few hours a day from the comfort of your home …

Is This for You?

spacer “AWAI’s Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I’m finally leading the life I was meant to live. I can’t thank you enough!
Krista Jones,
Roswell, GA

But first, is this opportunity for you?

That’s pretty easy to determine …

If you’re someone who needs the structure of a 9-to-5 job or thrives in an office environment, then you’re probably not going to embrace the kind of “do-what-you-like-when-you-like” lifestyle that comes with letter writing.

And that’s fine. There’s no single “fit” for everyone.

But if you’ve ever fantasized about what it would be like to live “the writer’s life” …

If you’ve always wanted to escape the daily rat race, face new and exciting challenges every day, and have the freedom to wake up on any given morning and say, “It’s just too nice to be sitting inside. I think I’m going to spend the day with my family … or go for a hike … or play a round of golf.”

Or if you’ve ever dreamed of being able to live and earn a great income anywhere in the world – maybe in a little villa by the sea here at home, a historic European city, or even on a Greek island for a summer …

Or if you’re just sick of not living up to your potential in life – and you feel like the time to make any real changes is quickly slipping away.

Then my hunch is that this opportunity is ideal for you.

It really is a chance to “take back your life” – from the corporate world, from the bosses who decide your day for you, from rush-hour traffic, from the headaches, pressures, and (these days, especially) the job insecurity that comes with the workaday life.

And let me make something very clear …

This is not a “get rich quick” proposition.

It doesn’t have anything to do with wacky chain letters … or any kind of multi-level marketing scheme … or placing ads … or buying products and having to resell them on your own.

This is a very serious opportunity to learn a highly marketable and lucrative skill that – once you have it – can put you in high demand by some of the biggest companies in the world … and provide you with a six-figure annual income for the rest of your life!

Success won’t be automatic. Nobody will do it for you. You’ll need to know what elements go into every successful letter, and you’ll have to make the effort to learn them.

That said, once you have this skill, you’ll have unlimited potential.

Whether you want to make a nice little side income helping local businesses make more sales – or launch your own multimillion-dollar direct-response enterprise … this skill will help you do it.

Now I know it may be hard to believe that you can make so much money and change your life so dramatically by knowing the secret to writing a simple letter like this one … and being able to do it on your own terms … from anywhere in the world.

But let me take it one step further …

You Don’t Even Need to Be
a “Writer” to Be Successful

Some of the best writers in our business have no formal writing background at all. They just love to write … and they learned the secret formula for writing great letters. If you enjoy writing, you too can have this “dream” lifestyle – just by learning the few powerful secrets that make these simple letters successful.

In fact, if you spend a few more minutes with me today, I’ll tell you everything you need to know about this amazing, yet little-known, niche of the writing industry … where you can “retire” from the job you have now … and earn more money than most doctors, lawyers, or other well-schooled professionals.

I’ll also show you how the very first letter you write can earn you $10,000 in cash – and launch you on your brand-new writing career faster than you ever thought possible! (It’s happened to others who have taken this life-changing opportunity seriously … and it can happen to you, too.)

But first, it’s high time I introduced myself …

Not a Writer? No Problem …
(in fact, it’s better that you’re not … )

Most people think that to be a successful writer you have to be born with a special talent … study the classics … amass a huge vocabulary … and know all the rules of English grammar, usage, etc.

Baloney!

To be a great copywriter, you just have to enjoy writing — and understand the simple rules that go into making strong copy.

And the number one rule is: Be Yourself! In other words, don’t try to be a writer.

Don’t use big words, flowery sentences, or fancy prose. Don’t try to be clever — and avoid clichés at all costs. The most successful sales letters are written in a very conversational tone — almost like you’re talking to a friend. In fact, one of the secrets you’ll learn in AWAI’s Accelerated Program for Six Figure Copywriting is “the barstool test,” where you read something you’ve written aloud … and if it sounds like something you’d say to a friend sitting next to you — it’ll work as sales letter copy!

Once you can write in a conversational tone, it’s just a matter of knowing what to say when. Of course AWAI’s Accelerated Program for Six-Figure Copywriting will show you everything — and it’s jam-packed with tips and techniques designed to make every paragraph you write more effective and powerful.

And be sure to pay special attention to Section 24, “The Architecture of Persuasion.” Read it and you’ll understand in an instant what great copywriting is all about.

Hard to Say Where I’d Be Today …

My name is Paul Hollingshead. I’d hate to think what my life would be like had I not come across this opportunity – like you have today.

Before I learned the secrets of writing simple letters like this one, I was in my 30s, stocking the dog-food aisle in a grocery store. Not only that, I was about to get fired, because, for some reason, my boss had it in for me. (Maybe because my heart wasn’t in what I was doing … and it showed!)

Imagine – working for near minimum wage – and soon to be fired from the job!

That’s when I met the gentleman I’m going to introduce you to today – a man who literally changed my life. I went from no money and no future to living a dream lifestyle where I can earn virtually as much money as I want to make.

Here’s what I mean …

Need $20,000? Write a Couple of Letters

“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!”

– Monica Day,
Philadelphia, PA

If I know I’m going to need an extra $20,000 to, say, rent a summer beach house, I’ll merely sit down and write a couple of letters. If I want to put a new kitchen in our house (which we did recently) and need $50,000 to do it … I’ll set aside a month or two and write five quick letters.

My point is this …

It takes most people with ordinary jobs years to save that kind of money (or they go into debt to get it). But I can have it in a month or two. That’s because I know any letter I write will earn me at least $10,000 … likely much more.

Once you have this skill, it’s like you’ve been granted an all-powerful gift of near “Unlimited Income.”

You just decide how much you need and figure out how many letters you need to write.

It’s like having a little wealth dial you can turn as high as you want!

Let me explain to you how the business I’m in works – and why companies are so willing to pay me big dollars to write a letter like this one.

Just What Is “Direct Response” Anyway?

“From the moment I began AWAI’s program, I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing the program, I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that

paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI’s program did that and more.”

– Paul Lawrence,
Ft. Lauderdale, FL

You see, I write promotional letters for the $2.3 trillion direct-response marketing industry. (Yes, that’s trillions! Surprised? Most people are … )

So what is “direct-response” marketing – and how is it different from other advertising? Unlike the “image” or brand advertising that you see in newspapers and magazines, direct-response is any kind of advertisement or letter that asks you to take an immediate and specific action – whether it’s to order the product right then and there or request more information about it.

Companies use direct response to sell everything from mattresses to financial newsletters … from health supplements to fruit baskets. Non-profits raise billions using direct-response techniques, too – from political candidates to environmental organizations to children’s aide groups. And let’s not forget the multibillion-dollar business-to-business market, one of the most lucrative and in-demand niches of the direct-response industry for copywriters.

All of them use direct response because a well-written letter can bring in millions of dollars – for a fraction of the cost of opening a storefront or selling wholesale to retailers.

Direct-response marketing allows companies to reach the people and businesses most likely to buy their products … simply by sending letters and emails to those who have shown an interest in similar products in the past.

But a direct-response promotion is nothing without the right words. It needs to convey the right message … say the right things … be structured in the right way … and be written to make the prospective buyer take action.

And these days, more and more selling is done online. Through websites, emails, landing pages, discussion boards and forums – even through the pages of well-known social media sites like LinkedIn, Facebook, and Twitter … and lesser known ones like Friendster, MyLife, Ning, PLaxo, XING, and others.

That’s where the copywriter comes in.

$160,000 From One Letter

“In 2003, I had advanced to a point in my sales career where weekly travel was inevitable. I was at the top of my field, earning a great living. But as a new dad, I didn’t want to be away from home all the time. Plus, I was getting tired of continually rising quotas – an inevitable reality when you’re in sales. Eleven years of chasing numbers had worn me out. I was ready for a change. Yet I didn’t want to sacrifice my high income and my family’s financial future.

AWAI’s Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. In my first full year as a freelance copywriter, I earned $163,481.”

– Ed Gandia, Marietta, GA

“Copywriters” are folks who know how to write persuasively …

Whether it’s a long-form letter like this one, which tells a complete story about a wonderful opportunity – or a paragraph or two that convinces someone to learn more about an exciting idea …

Either way, copywriters are paid very well to write them – because the best ones know the simple secrets to making a direct-response sales letter work. For that reason alone, they’re in very high demand … and are paid very well for their services.

How well?

It’s quite possible for a copywriter to live very nicely off just one successful letter per year. That’s because you’re not only paid a handsome fee to write the letter (anywhere from $3,000 to $12,000, depending on the job and the reputation you’ve built up), you can be paid royalties too.

Royalties work for a copywriter much like they do for a fiction writer who writes a bestselling book.

The more people who read your letter (whether it’s via the mail or the Internet), the more you get paid. I’ve written letters that have paid me tens of thousands of dollars … simply because they mailed so successfully time after time. (One letter I wrote paid me roughly $40,000 a year in royalties for four straight years. That’s over $160,000 in income for about two weeks’ work!)

You Can Make Between
$80,000 and $540,000 Per Year

Of course, most successful copywriters don’t write just one letter a year. They write 10, 15, 20, even 30 letters. (There’s plenty of work, don’t forget – from long letters like this one to half-page emails.)

And once this very close-knit industry finds out you can write winning copy – your phone won’t stop ringing!

That’s why, over the course of a year, you can easily earn anywhere from $30,000 to $240,000 in writing fees alone. And if you have just average success with half of them …

 … royalties could put an additional $50,000 to $300,000 in your pocket!

That’s between $80,000 and $540,000 a year – depending on how many letters you choose to write!

Did you ever think writing simple, personal letters like this one could be so lucrative?

Neither did I until I met the gentleman you’ll meet now – the man who will be instrumental in helping you grab your share of the tremendous wealth you can earn by writing simple letters like this one.

Meet the Gentleman Who Made It Happen for Me …
and Can Make It Happen for You, Too

His name is Michael Masterson … and he’s the one who helped transform me from a minimum-wage grocery store stock boy to a professional, in-demand copywriter earning upward of $300,000 a year … writing a few hours a day … living my life very much on my own terms.

Through his efforts, Michael has helped dozens of companies grow into multimillion-dollar enterprises. Among them, Agora Publishing, which was an $8 million direct-response business before he started giving them his copywriting and marketing advice. Today, it’s one of the largest direct-response publishers in the country, with over $350 million in sales (and always looking for new writers!).

Michael’s talent and skill have allowed him to create an impressive lifestyle for himself and his family … while spending more and more of his time on charitable endeavors, both in the U.S. and abroad.

But what’s really important for you to know – is that Michael takes great pride in the fact that he’s been able to pass on his knowledge to so many. The copywriters he’s trained (me included) have been responsible for over a billion dollars’ worth of direct-response sales through the mail and online.

Learn the Same Secrets That Have Sold Billions

It’s no surprise. Because besides knowing what makes great sales letters great – Michael Masterson is a brilliant teacher. (In fact, prior to all his financial success, he spent several years teaching literature and writing at the university level.)

Naturally, I’m thrilled to have been one of his many students. There’s no way I could have the success I’m enjoying had it not been for Michael Masterson sharing the powerful copywriting tips, techniques, and strategies he’s generously given me over the years.

AWAI's "$10K Challenge"
How to Make Your First $10,000 —
Before You Even Finish the Program

spacer It’s very simple, really.

In AWAI’s Accelerated Program for Six-Figure Copywriting, there’s a section marked “Your $10K Challenge.” It includes everything you need to write a sales letter for the very program you’re taking. You’ll find industry stats, program information, details, facts, testimonials – the whole bit.

Set it aside. (Some members tell us they print it out and tape it to a wall near their desk for “inspiration and motivation.”) Work your way through the program. Learn how a sales letter is structured. Soak in all the copywriting secrets and strategies. And when you feel you’re ready, start working on your letter. And when you’ve got it just right – send it in. If it’s good (or even if it just needs a little help) – we’ll test it. If it beats our “control” letter – or performs well enough to re-mail – we’ll pay you $10,000!

Joshua Boswell won our $10K Challenge in 2006. Today, he makes over $300,000 a year working from the farm he lives on with his wife and 9 children. Who knows, you could be next – and earn $10,000 before you even finish the program!

“When I first entered the world of copywriting, I was hungry … almost desperate … for writing assignments. I needed money and I needed writing samples. I think most of us are that way at first. That is what makes the ‘$10KChallenge’ AWAI has put together so amazing. You can start earning money, create a very nice portfolio, and get on-going feedback from the masters even before you finish the basic writing program. I’m so thankful for this opportunity!”

– Joshua Boswell, AWAI member and working copywriter.

But I’m not the only one …

Now before I tell you how you can add your name to this list … here’s a confession.

As generous as Michael is with his knowledge … and as much as he loves it when people he helps go on to successful careers in writing and business – it’s not like Michael doesn’t win on the deal too.

That’s because many of the people he’s helped go on to write letters for companies in which he’s involved or has a financial interest. And when you consider that the letters those folks have written have likely sold billions of dollars’ worth of products and services over the years, everyone wins!

So you see, Michael – along with thousands of other publishers, marketers and Web-based business owners – has a vested interest in seeing there are plenty of qualified writers who can write the millions of letters and online content needed to drive this enormous industry.

But here’s the thing …

Once you understand how this industry works, the sky is literally the limit!

Once you understand the power of persuasive writing – and come to learn the secrets of unleashing it in your own business – you can make literally millions of dollars, year after year, for as long as you choose to use it.

That is not a pipe dream. It’s a fact.

I know people who have and are doing it. Like my friend Don, who launched an online natural health business – and Peter, who started in this business when I did, and now makes $2 million to $3 million per year in the information publishing business.

But that’s a hill you can choose to conquer at a later date if you like …

Because, as with anything, there’s always a first step to take. And in our business, that’s mastering the art of persuasive writing and learning all the powerful copywriting secrets Michael Masterson – and some of the other top copywriters in the industry – know and use.

Secrets that can take you from wherever you are today – and transform you into a writer living “the charmed life,” earning top dollar and having as much (or as little) free time as you desire.

Everything You Need to Know

“The AWAI program has given me the best learning experience I’ve EVER had. It’s helped me see plainly what I need to do to succeed and given me the roadmap and information I need to get there. I can’t thank you enough”

– Sharon Olsen,
Oakland, CA

“I am so excited … (a freelance marketing consultant) just emailed me to say she’s got several projects coming up … and asked if I’ll be available … I know I wouldn’t have gotten these opportunities without the knowledge and confidence I’ve received from AWAI’s program.”

– Kammy Thurman,
Lurel, MT

You’ll learn all there is to know about this huge and ever-growing industry … where a single letter can produce millions of dollars in sales – and reward the copywriter who wrote it very handsomely.

You’ll learn who all the players in the industry are … who’s looking for writers (practically everyone!) … who pays top dollar … and the best companies to write for.

We’ll even help you get started – by showing you surefire ways to land your first assignment and launch your six-figure copywriting career. We’ll show you how to get the attention of marketing people who are looking for copywriters.

Plus, you’ll have an opportunity to write a letter for us. And if your letter’s a winner, we’ll give you a professional writing contract for $10,000.

But before I tell you just how we plan to put all this incredible information at your fingertips, let me explain how and why this enormous opportunity has landed in your lap today.

It’s a true story …

One day, over a steak dinner, Michael was lamenting to me and Don Mahoney (the guy I mentioned earlier who Michael snatched from the road to nowhere … and who’s now earning over $300,000 as one of the country’s top copywriters) about how his clients have all these products to promote but no one to write the letters.

“There are just no copywriters available,” he told us. “They’re all backed up with work. I wish I could clone you guys,” he joked.

That sparked an idea.

If Michael could successfully teach Don and me – a small-town cabinetmaker and an on-the-outs grocery clerk – to write winning copy, why couldn’t he show anyone willing to learn how to do the same thing?

That’s when it hit us. Why not put all the copywriting secrets Michael has amassed over the years into a thorough, concise, “learn-as-you-go” program – and offer it via the business we know best: direct response!

We went to work immediately. First, we gathered all our best copywriting secrets – secrets Michael, Don, and I had used to sell billions of dollars’ worth of products and services over our combined 50 years of experience.

We studied successful direct mail from all sectors of the industry – retail products, business-to-business, fundraising, subscription letters, financial newsletters, health products, and more. We contacted dozens of the world’s top copywriters and industry experts for their best writing and selling techniques.

Armed with literally hundreds of the industry’s most powerful copywriting secrets, we went to work organizing and incorporating them into a step-by-step program for writing powerful direct-response letters – from captivating, attention-grabbing headlines … to irresistible offers … and everything in between.

We divided the secrets into two categories: “Core” elements every successful letter needs to have, and “Master” secrets you can use to ratchet up the effectiveness of any letter you sit down to write.

But besides cramming the program full of the most powerful copywriting techniques on earth, we also made sure the material was easy to learn and fun to do. Most important, though, we worked extra hard to create a program that anyone with even the most basic writing skills could succeed with.

And we promised ourselves that no one would ever see this program if it weren’t the absolute best ever on the subject of copywriting. (Anyone who knows Michael knows he’s a perfectionist. If his name were to be associated with it, it had to be the best.)

That was over 14 years ago. Since then, the company we started – American Writers & Artists Inc. (AWAI) – has become the world’s leading publisher of direct-response copywriting information. And the program we created – AWAI’s Accelerated Program for Six-Figure Copywriting – has been revised, updated, and bolstered with all the latest selling and writing techniques …

The past five years, for instance, we’ve focused on incorporating all the secrets to successful Web marketing into the program. Of course, it didn’t hurt that one of the companies many of the professionals associated with AWAI write for – myself included – was one of the first direct-marketing companies in the world to successfully “crack” the online and email marketing code … and develop an online marketing formula companies all over the world use every single day.

We’ve aligned ourselves with experts in the lucrative world of business-to-business marketing, search engine optimization, social media marketing – even such small, but still highly lucrative, writing niches as grant writing and professional research.

And over the years, we did exactly what we set out to do: help thousands of folks change their lives by becoming professional writers.

Many are happy just making extra cash writing from home – on their own time. Like Shama Sankaran, who wrote us to say:

“Copywriting brought out my hidden creativity and raised my self-esteem. Of course, the extra money has helped to improve my lifestyle as well.”

Or Kelly Richardson, who wrote to tell us about all the writing projects he’s had over the past year:

“Working VERY part-time (I’m still a full-time, high-school English teacher), I’ve just cleared over $40,000 in project fees in the past year.”

Others who are more ambitious … like Heather Robson … are using their new-found copywriting skills to build lucrative home-based businesses:

“I see bigger possibilities in everything now. I have dozens of business ideas based on looking at situations and markets through my copywriter’s lens.”

Sean McCool used his skills to land a job with one of the top information publishers in the country:

“I wanted to thank you for your help and to thank AWAI for the training … without all of you, none of this would have been possible.”

Leah Carson was looking for more money and a lifestyle change. She found both through the AWAI Accelerated Program:

“Since becoming a copywriter, I’ve really enjoyed the little things that have made life easier … and, I’ve gotta say, tripling my income is something that I smile about every day.”

Mary McNamara is using her copywriting to make the world a better place:

“Funds raised by the letters I write make a real difference in the lives of less fortunate children. Yes, I’m paid well for it — but the money’s nothing compared to waking up and feeling good about the contribution I’m making each and every day.”

But as excited as we are about all the success stories we can talk about, it’s the industry’s response to the program that really took us by surprise.

“The Best Course on Copywriting … Ever”

Robert Bly, author of over 70 books on writing and marketing, including the best-selling Copywriter’s Handbook, said:

“This is the best program oncopywriting I have ever seen anywhere in any form. Anyone who wants toget into direct-response copywriting would benefit enormously from taking it.”

(Bob’s so impressed with our program, in fact, that he agreed to sit on our Board and work with our members. We’re glad he did. He’s a member favorite at our copywriting get-togethers … and few people can teach you more about the direct-response business than Bob!)

As good as it was when it debuted, AWAI’s Accelerated Program for Six-Figure Copywriting is even better today. Over the years – the program has been updated, revised, retooled, and added to. New secrets … current techniques … everything you need to be a successful copywriter in today’s Internet world.

And the demand for new copywriters?

Still greater than ever … thanks to: (a) huge industry growth (because in difficult times, marketers streamline their sales efforts … and often turn to direct response as a cost-effective way of reaching their customers) and (b) the Internet … which has made it so easy and affordable to test new letters that we estimate demand for new copy has tripled over the past five years alone! (And that’s not including the demand for writers who can write Web copy, landing pages, social media campaigns – even one- or two-sentence Google AdWords!)

That’s why, if you’re looking to learn a powerful, income-generating skill that will last you a lifetime, AWAI’s Accelerated Program for Six-Figure Copywriting will give you every opportunity to succeed right away in this very exciting, highly lucrative business of letter writing.

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