Motorola Mobility has continued its recent regeneration of fortunes with the launch of its SocialTV Companion Service, designed for companion devices such as tablets and smartphones and targeted at service providers who are looking to deliver multi-screen experiences to their customers.
The new offering is part of the Motorola Medios multi-screen video service management profile, and seeks to leverage social networking, loyalty programs, advertising and product merchandising via the user's companion device: whilst watching video content on their primary TV screen, they will be able to simultaneously share comments and interact in real-time with friends and family via social networks, as well as access content, applications or merchandise related to the programme they are watching.
Consumers are increasingly using companion devices to augment their entertainment experience, said John Burke, Senior Vice-President and General Manager of Converged Experiences at Motorola Mobility. Our SocialTV Companion Service is leveraging the convergence of companion devices, community and entertainment to create a more enjoyable and personalised experience for the consumer, while giving the service provider the ability to monetise that experience.
Motorolas SocialTV Companion Service includes interactive games, as well as real-time chat and TV show ratings, including live feeds to the companion device from leading social networking platforms. Optional features include show-specific games, quizzes and viewer voting polls. The service utilises component modules from Loyalize, including real-time social experiences and their real-time participation platform, analytics and rewards administration components.
Motorola Mobility started trading as an independent company on the New York Stock Exchange last January, following its previously-announced spin-off from Motorola, and posted a GAAP profit of USD 80mn for the fourth quarter of 2010, compared to a loss of USD 204mn from one year previously.
To read our take on the rise of smart remotes within multi-screen experiences and user profiles, please click here
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Simon Orme, General Manager - Content Services, BT Wholesale
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