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Are Your Email Newsletters Being Blocked by Spam Filters?
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Over 1/3 of consumers say spam filters are blocking emails they wish to receive from trusted sources (RoperASW). How many of your newsletters or campaigns are inadvertently blocked as spam?
- Are you using words like "free", "buy" or "remove me" in copy?
- Does your email have too much HTML, graphics or text?
- Are you using spammish font colors and table layouts?
- Do your subject lines contain "ADV" per pending legislation?
- Are you using UPPER or lower case letters in body copy?
Get your free evaluation now!
Just paste the contents
of your next (or last) email newsletter or campaign below.
gravityMail will analyze your email against 1,000+ criteria using our spam filter simulator, and immediately send you your personalized analysis.
Why wait for open rates to plummet, or for your customers to complain? Get your free gravityMail SpamScore analysis today!
Don't have an e-newsletter handy? Check out the simple example below. While it would be legally compliant with various anti-spam bills under consideration, the results are surprising.
| Your Contact Details:
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| Name: |
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| Email: |
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| Phone number: |
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| Message: |
| Subject line: |
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| Copy and paste the HTML code of your campaign:
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How Does It Work?
Spam
filters read all incoming email and decide whether to delete it, direct it
into a spam folder, or let it through into inboxes. Spam filters rarely tell senders their messages didn't get
through, so you'll never know how many customers are not seeing your message. At
gravityMail, we use SpamAssassin
to filter incoming email for spam and test outgoing email campaigns. It
assesses incoming email against nearly 1,000 copy styles and techniques that
spammers regularly use. If it finds a spam technique, then SpamAssassin gives
the message a predetermined score. If an email scores over 5.0, SpamAssassin
considers it spam and the email doesn't reach its intended audience. If
your email receives a SpamScore over 5.0, you will be advised of the
"offensive" characteristics in order to make changes before deploying the
campaign.
Calculate my SpamScore!
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| This case study looks at Designer Exposure's
use of gravityMail for "New stock updates" |
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Stephan Spencer of Netconcepts and Debbie Mayo-Smith of Successful
Internet Strategies - two leading online marketing speakers -
provide a monthly newsletter on email marketing, e-commerce and online
marketing.
Signup to receive this month's issue of grayMatter, for practical tips and thought-provoking ideas that will help your emails break through filters, and rise above the inbox noise.
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