Content is King
In the world of Internet marketing and website promotion, content is king. Less than ten years ago, shopping took place in shops on the high street and if you needed some information, you visited the library. But times have changed. These days, the vast majority of people use the Internet to shop, surf, work, and waste time, which is why new websites are springing up every second of every day: web savvy entrepreneurs have realised that with such a vast captive audience, the potential to make money is unlimited.
Why is top quality content so important on a website?
Times are changing on the Internet. Search engines like Google are working behind the scenes to filter out some of the millions of low quality web pages that currently clog up the Internet and several recent updates have had a massive effect on site rankings.
What are site rankings and why are they important?
Each time somebody performs a search in Google or any other search engine, they end up with a list of suggested sites. In the bad old days, website owners played the system by filling their websites up with low quality content and lots of keywords. This was usually enough to persuade the search engines to rank their websites higher than Joe Blogs who had written some useful and informative content, but knew nothing about search engine optimisation techniques.
But in an effort to weed out some of the crap, Google has decided low quality content that provides no relevant information, or is copied from somewhere else on the Net, is bad. Several big updates to the way Google ranks web pages have seen many large sites fall out of the rankings and into the dustbin of doom
Is this a good thing?
Yes, it is. Low quality web pages clog up the Internet like weeds and make it much harder for ordinary people to find the information they are searching for. But it is not only the large sites that have been affected: the updates have also impacted on Internet marketers who have previously relied on keyword rich, low quality content to keep their websites performing well and the money rolling in.
How can I cash in on the changes?
Instead of paying peanuts and ending up with low quality content for your website, look at the bigger picture. Top quality content is the key to a successful website. Obviously it is not the only factor involved, but it will certainly make a big difference to the performance of your website. Instead of filling the pages of your website full of illiterate text only a search engine bot can read, consider the benefits of paying a bit extra for well written, engaging, and most importantly, relevant content.
How can a top quality freelance content writer help me?
Many website owners think it is good business practice to cut corners and pay very little for their website content, articles, blogs, and press releases. After all, they are in the game to make money, not spend it!
But this is a false economy and one that will come back and bite you on the behind. The Internet is constantly evolving and unless you pay close attention to what is happening, your websites will be left behind, languishing in a dark corner of cyberspace.
It might seem like an unnecessary expense, but if you want your website to succeed, paying for top quality content will be the best decision you ever made!
