Fixed Operators
Fixed operators are faced with customer retention challenges due to entry of non-traditional competitors that are offering new and alternative services. To stay competitive, fixed operators must promote the advantages of their offers and create competitive pricing strategies to combat Fixed Mobile Substitution (FMS). Tarifica helps operators keep abreast of actions by their direct competitors, as well as understand new and creative approaches being used by operators in other markets around the globe.
Tarifica keeps fixed operators informed by…
- Assessing alternate price actions used by other operators in the markets they serve globally
- Monitoring fixed and mobile broadband prices
- Identifying low price competitors and their approaches to pricing
- Providing side-by-side comparisons that allow easy identification of new threats and opportunities
- Providing easy access to the latest information on emerging market trends
Using Tarifica, fixed operators can…
- Proactively manage competitive pricing strategies and bundles
- Quickly and easily access prices for local leased line access in distant markets, which can shorten the sales cycle time and effort involved with developing price estimates for bids on international circuits
Tarifica provides four services to fixed operators…
- A single source database for tariff pricing plans that is searchable by region/country, service type and operator
- Benchmarks on service pricing in key markets
- Synthesis of information including identification of global trends and new developments and perspectives on those developments
- Support from our market specialists for specific issues or market analysis