5 Tips To Engage Shoppers

There is currently more innovation within this field than ever before, as brands and agencies are able to make a closer connection between social and commerce.

E-commerce sales in the third quarter of 2011 were said to have reached over $36 billion, which is a 13 percent increase over the previous year.

It is important for brands to provide engaging content that encourages social sharing, thus driving sales. Surveys have shown that 90 percent of online shoppers trust recommendations from people they know, while 87 percent spend more online as a result of recommendations. It is clear to see that when brands offer special deals that people are likely to share, everyone gets a good result.

With this in mind, here are five tips to help your brand engage shoppers:

1. Keep It Simple
Research from surveys has shown that, on average, posts that are between one and 80 characters had a 27 percent higher engagement rate than posts with more than 80 characters. Understanding why people engage with your content provides an insight into what will and won’t work to drive social commerce.

2. Localise Your Efforts
Ensure you are correctly engaging with your fans via localised content. Surveys have shown that localising ad efforts will increase sales in the final three days of the holiday shopping season. Making content relevant to various local markets is a time investment, but is a very good idea. Consumers need to know you’re speaking with them, not just broadcasting the same message nationwide.

3. Special Deals
Offering special deals is something that is essential, yet sometimes overlooked by brands. It is important to launch sales and deals via social channels that are specifically related to particular aspects of the holiday season. Encourage fans to create “wish lists” that can be shared on the social web. Make sure you always stay relevant to your fans.

4. Use “Soft Sell” Keywords
Ensure you are including “soft sell” keywords in every update. Research has shown that when running a contest or promotional offer on Facebook, “soft sell” keywords such as “event”, or “win”, are received well by users as opposed to more direct or aggressive terms such as “promotion,” or “sweepstakes” etc.

5. Mobile Shopping
Surveys have shown that mobile shopping is expected to increase by 40 percent year-over-year. In addition, 15 percent of search queries during the holiday season are expected to come from mobile devices. As a result, it is essential that you write local ads that tailored to mobile. Mobile-specific ad copy tends to convert at a much higher rate than ordinary desktop-targeted copy. If you are targeting specific phone devices, make the ad specific to that device by adding words such as “on your iPhone”.

Also remember that if you are driving shoppers to purchase via their smartphones, you must make sure your website is optimised for mobile. The easier you make it for your fans to browse your products, the more likely they will make a purchase.

If you would like more information on how to help your brand engage shoppers, get in touch with us at Network Intellect today for a no-obligation chat.

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