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Services

Focus is Key

As a marketing troubleshooter, I don't do happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services.

Product Development, Launch & Management

I can help you get going, keep on track... or get back on track.

Tip #1 What you think its the best feature of your product may not be what your customers want, need, or will pay for. (Want, Need, and Pay For can be three different things.)

Tip #2 Effective pricing models take a lot more than mathematically correct spreadsheets.

Business Plans

Advice, Research and Renovation. Even if the only person who ever sees it is you - you need one.

Channel Analysis, Planning & Programs

Having a great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.

Contact Mary Schmidt Today!

505-856-2551

Mary@maryschmidt.com

Chicago, June 12-13
Reserve your seat

Skeptical about social media? Good for you. So am I. Social media isn’t going away but it’s also not a magical solution to all your marketing and support woes. Social media is a tool set that can – properly implemented and managed – improve your marketing and customer support.

My colleague Al Hahn and I have developed a workshop for pragmatic technology services marketers and support managers. No BS. No magical thinking. You'll come away with a realistic, result-focused plan for social media.

Details and reservations (Attendance limited to 50)

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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