February 27, 2012 - 4:53pm

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, and special guest panelist Rob Kapilow) talk about ways to prepare audiences for performances -- getting to know the background information in advance, building their anticipation, and training their ears to understand the art.

Guest panelists:
Rob Kapilow is a composer, conductor, and commentator on music. What characterizes all of Kapilow's work is his ability to create an "aha" moment for his audiences and collaborators, and his dedication to bringing music into people’s lives. Opening new ears to musical experiences, Kapilow is helping people to understand how music can enrich, reflect, and enhance their daily lives – whether it's through his "What Makes It Great?" presentations (including a "Live From Lincoln Center" PBS broadcast), his "Family Musik" shows, his "Citypieces," and his books, (All You Have To Do Is Listen and What Makes It Great?)

NAMPRadio Recommends:

○ Ron recommends: qrcode.kaywa.com as an easy way to generate QR codes
○ Matt recommends: 7 best practices for running a retargeting campaign from imediaconnection.com
○ Rob recommends: "Spend 75% of your time with outsiders -- all the best ideas come from people outside the world you're in."

Outro music: Rob Kapilow tickles the ivories for us!

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to: info@artsmarketing.org

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