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This inaugural October 2003 issue is jam packed, and cuts straight to the heart of the most pressing
e-marketing problems you have these days: how to avoid being
blocked by spam filters, the unexpected impact
of pending legislation, and tips to growing your list organically.
We hope you enjoy your grayMatter subscription enough to send along to
your peers. If so, be sure to white list our address (grayMatter @ gravityMail.com). If not, let us know. We can still be friends.
PS Check out the current issue of Opt-in News for my take on how California's new spam law will impact your email marketing come Jan 1, 2004. Will you be ready?
Now, on to the good stuff...
Brian Klais,
Editor, grayMatter
gravityMail
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Will
Legislation Make You a Spammer?
We’re all drowning in spam. So federal anti-spam legislation
should increase response rates for legitimate marketers, right? Here
are three reasons it may actually sabotage your email marketing. In
fact, if CANSPAM is passed this year, you too will have to learn how
to circumvent filters with the best of ‘em. Learn
why before it’s too late
Are These Copywriting No-No's Trashing Your Emails?
Recent surveys indicate that over 1/3 of permission emails
that consumers want to receive from trusted sources are being blocked by
spam filters. Chances are, your all-important email newsletters are
also turning up as “false positives.” How do filters work?
Which words, phrases, and styles should your copywriter avoid at all
costs? Find
out now Bonus
download: Our 50 Most Dangerous Trigger Words and Catch Phrase List
Spam Prediction: A Client Case Study
The American Marketing
Association sends out weekly webinar invitations for marketers
to learn more about specialized topics. Invitation bounce rates are
typically around 2%, and open rates between 35-45%. So why did this
particular invitation campaign see three times as many bounces, and
fewer opens? Learn
why
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Did
You Know...
To avoid sending your next campaign straight to the “black
hole”, use
gravityMail SpamScore - a simulated spam filter. SpamScore
analyzes your email contents against 1,000 known spam criteria,
and warns you which items may get your email blocked by filters.
Why not try out the free version here for your next campaign? |
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Talk To Us!
Have any of your campaigns bombed on account of spam
filters? Any best practice tips you can share as a result?
Have a burning email issue you can't solve? Got
a good story for a future issue of grayMatter?
Email us and we
may share your story or quandary with thousands of other marketers.
Administrivia
Questions? Comments? Contact:
Brian Klais
Editor, grayMatter
grayMatter @ gravityMail.com
p: (608) 285-6600
f: (608) 285-6601
And now, the answer to the Quiz above is: D.
(c) Copyright 2003 Netconcepts. You may forward this message only
if the entire message is left intact.
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Will Legislation Make You a Spammer?
Are These Copywriting No-No's Trashing Your Emails?
BONUS! 50 Most Dangerous Words List
Spam Prediction: A Client Case Study
What's grayMatter?
grayMatter connects right-brain strategies with left-brain results, so your email marketing can outsmart today's inbox noise.
Written by leading online marketing consultants, Stephan
Spencer of Netconcepts
and Debbie Mayo Smith of Successful
Internet Strategies.
Subscribe here:
Debbie's
Quick Tip
by Debbie
Mayo-Smith of Successful
Internet Strategies
Recently I asked readers of my online newsletter to send in samples
of emails from their inbox for the new book I'm writing. I'm still
wading through the 700 responses I've got so far, but of the 300 or
so marketing emails and newsletters I've read through - there's one
common glaring error.
While (almost) everyone has an unsubscribe - almost no one had included
a subscribe (to their email communications)!
That's one of the first things we put in our client's newsletters.
What if someone forwards it on - and they want to subscribe? Don't
make them work, researching you. Include a link that they can click
on and fill in while they're in the mood.
October Specials!
Subscribe to grayMatter today for special savings on gravityMail packages and licensing.
Learn more about our features here, or tell us about your needs for a quote today!
Editorial Calendar
Up next in November:
Email Metrics: The Good, Bad, and Ugly
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