Copywriting – Pleasing Search Engines Or Pleasing Your Readers?

July 2nd, 2008

SEO copywriting is a display of delicate balance between its technical function and its purpose as a meaningful read for visitors of a website. Most of it can be that of sales copywriting to attract customers, but it doesn’t really merit any discrimination or stereotype as merely advertisement.

It also has a purpose as a way for a website to gain page rank and become more visible in a search engine. Professional copywriting is all about being able to achieve this balance in the most effective way possible.

Copywriting services attain expertise in achieving this balance, but not without effort. It is the combination of persuasive copywriting and search engine optimization in each and every article. Most people would just treat it as something similar to blogging, but there is a difference between true copywriting and simple content writing. It isn’t just a compilation of words into paragraphs that will increase website traffic and entice customers into availing products and services mentioned in the said article.

The following are the qualities of good copywriting:

Relevant Content

Well, it is not to say that other types of articles do not have relevant content, but that relevance is much more important with copywriting as it serves to both provide information for readers and make the website more visible to search engines at the same time.


Within the content, keyword density is crucial as it will make the article even more visible to search engines once they are published. By the use of keywords in the right amount of frequency, it makes the article come up in search results without looking like a black hat attempt in SEO.

Sales Copywriting

One of the main purposes for copywriting is for advertising products and services. This form of press release writing is done to attract potential customers and increasing revenue as much as possible. A lot of online businesses would hire a copywriting company to do this for them for professionals have a better grasp in the techniques and strategies in SEO copywriting. This makes it possible for articles to be useful for a website.

Intolerance to Plagiarism

It is easy to detect articles that have been merely copy-pasted onto a website as it shows up in search engines. There are so many internet users that roam around, so having someone notice a plagiarized article is not a rare occurrence. Credibility is a crucial thing in an online business, so you must make sure that the article is uniquely written. This goes for every kind of topic available. Professional copywriters are well-versed in turning out original content, despite how frequent a topic has been used.


The function of copywriting is twofold – to serve as a relevant content for a website and to make a website more visible to search engines. A well-written article is one that serves both functions in equal effectiveness. It would be easy to make an article visible to search engines and nothing more, but search engines don’t buy products.

Also, if an article isn’t search engine optimized, then it won’t be as visible in search results, which means that there wouldn’t be as many people who will stumble upon it. Therefore, it is crucial to maintain this balance to achieve copywriting success, copywriting services should always keep this in mind.


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