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Over my many years of helping companies, large and small, with business planning and marketing challenges, some things are universal while others are somewhat unique. And each time I talk to another business owner or entrepreneur, I discover that most of the challenges everyone faces are things I have faced myself while starting and growing my own publishing and marketing company.

In essence, I've walked "in your shoes." So, as a way to impart all the hard-learned lessons I've accumulated for over two decades, these daily tips are for you.


Customer Profiling Case Study: How Diapers.com Grew by Projecting Customers’ Lifetime Spending after the First Sale

How Diapers.com used predictive customer profiling to build a multi-billion-dollar business

April 12, 2012
Edited by: Diana Pohly in: Customer Relationship Marketing

A recent article in Forbes tells the remarkable story of how two entrepreneurs named Marc Lore and Vinit Bharara used predictive customer profiling to build Diapers.com into a multi-billion-dollar enterprise in only seven years.

[Read More]

Customer Satisfaction Research: Customer Satisfaction with Online Shopping Rebounds

New study: customer enthusiasm for buying online shows strong growth

April 11, 2012
Edited by: Diana Pohly in: Customer Satisfaction Research

The 2011 American Customer Satisfaction Index™ (ACSI) reports that customer satisfaction with buying online is rebounding strongly. So if you sell directly to customers online, this could be the year to ramp up your efforts.

[Read More]

How Often Should You Send Emails to Your Customers?

Case studies: Weekly, daily . . . how often should you email your customers?

April 10, 2012
Edited by: Diana Pohly in: Email Marketing Tips

Most companies that send out newsletters and special offers via email struggle with the same question. How often should they send emails to their customers? Is once a week enough, or too much? What about two emails a week?

[Read More]

To Write Compelling Copy, Chase the Weasels Away

Avoid weak weasel words in the copy you write

April 9, 2012
Edited by: Diana Pohly in: Copywriting Tips

Good copywriters avoid “weasel words” in the copy they write. What are weasel words? They are wishy-washy words that squeeze their way into your copy — like weasels that squeeze into henhouses and eat all the eggs — and sap the strength of your marketing messages. [Read More]

Take a Tour of the Awareness Social Media Hub with Us

Ride herd on all your social media activity in minutes a day

April 5, 2012
Edited by: Diana Pohly in: Customer Relationship Marketing

Most small business owners recognize the opportunities promised by social media marketing. There is no better way to build a brand, find new customers, issue special offers, build customer loyalty, and manage customer relationships. But as a small business owner, you know that it takes a lot of time to post your content across five [Read More]


B2B Copywriting Secret: Focus on Customer Service in Your Advertising Copy

Customer Profiling Case Study: Can You Market More Effectively by Profiling Just One Person?

How to Use the “Veiled Threat” Tactic to Get Your Emails Opened

Email Marketing Tips: Three Powerful Email List Applications for Small Businesses

Customer Service: Is It Possible to Make Customers Like Inconvenience?

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