Speaking
Let me bring my expertise to your next meeting or event. With over a decade of professional web development experience, I can tailor my message to address your group’s unique needs. Here are a few of my workshop or talk topics:
Conference
Self-Publishing Success Intensive
If you’re serious about self-publishing—whether you have one book, plan to grow into a multi-title micro publisher, or hope your sales will get you a traditional book deal later on—the Self-Publishing Success Intensive will help you achieve your dreams.
Workshops
Introduction to Marketing Platforms – Getting published is hard, especially for a first-time author. Publishers want you to come with a platform and this workshop discusses what a platform is and when to start building it. It also gives a brief overview of the tools available to writers for building a platform on the web, and discuss Internet privacy and copyright. Participants brainstorm what types of Internet media might be right for them to use.
“Angela is knowledgeable about the topic and willing to answer and share information.”
—Writer’s Center Participant
Blogging for Beginners – What is a blog is and how does it differ from a website? We talk about blogging software options, the basics on how to set up a blog, how to post, and how to insert images. Participants get a feel for what type of content should be included in a post, how to organize their content, how to invite comments, and how to promote themselves on other people’s blogs. The class brainstorms topic ideas for their own blogs and participants leave ready to begin blogging.
“It was a great benefit to me and at ground level with my writing, and this class explained and opened my eyes to what I need to be doing to build a solid platform. Thank you!”
—Writer’s Center Participant
Blogging Tips and Tricks – An intermediate level workshop that is best suited for people who are already blogging and want to take their blogs to the next level. Students learn techniques to improve their posts and their exposure. Basic graphics editing, search engine optimization (SEO), social networking, and ways to come up with sustainable topics to write about will be discussed.
Social Networking for Writers – Does the world of Soical Media make you want to head for a cave? Do you think the world’s all gone to Twitter, Facebook, and other social networks? Learn to navigate the social surf online and in person.
“Very informative, clear and advanced. Knowledgable about topic, friendly atmosphere, professional, in-depth, very good! Something to think about and do.”
—Writer’s Center Participant
Writing for Social Networking – Ghost Blogging – writing for other people’s social networking campaigns – is a fast-growing opportunity for writers. Lean what it takes to write effectively for this medium.
Advanced Marketing – This class focuses on building a mailing list and finding avenues for free advertising. Advanced techniques for collecting prospect data will be discussed and participants begin to design their own sales and marketing packages.
Designing a Roadmap Workshop – This advanced class covers individual platform needs and how to design a personalized marketing campaign. Participants leave with a strategy for building their platforms and marketing their work. (Small number of seats for personalized attention.)
Making Your Web Presence Work Better – Participants submit their existing URLs to be analyzed in class by internet marketing professional, Angela Render. They will develop strategies to maximize the platform-building potential of their current web presences. Submit URLs one week in advance. (Small number of seats for personalized attention.)
Talks
“I appreciated the information and Angela made the information easy to understand and fun.”
—MWAB Participant
Marketing in the Digital Age – 30 minute presentation on how the Internet has changed marketing.
Writers’ Marketing Platforms – This one hour talk gives a brief overview of what a marketing platform is and the resources available to writers for building one.
POD and Me -Is Print On Demand (POD) right for you? This one hour talk will go over what it takes to make the most of POD technology.
The Internet as a Marketing Tool – The Internet is more than just the web. This one hour talk will outline what the internet has to offer for your marketing needs. Web, email, IRC, newsgroups, social networking, and more.
Getting Found – SEO and Social Networking are no longer separate entities. This one-hour talk explains how the two have merged and how to capitalize on them both.
Classes
GRRLTech – Taught through Passion for Learning, Angela reinforces the 6 traints of good writing through a blogging platform. She uses that framework to teach Internet safety, CSS and HTML programming, and web design.
“Confident, well-organized, substantive presentations—and patient to boot! She fielded every question and led to think about approaches to marketing we had never considered before.”
—CityLit Student
Marketing for Writers – Publishing is a business and as the economy gets tougher, publishers expect help selling books from their authors. With books out there offering 1001 ways to market your books, it’s easy to become scattered or overwhelmed and to not do anything at all. Whether you aspire to a publishing contract or intend to self-publish, this class will prepare you for your role in marketing.
- Week 1: Introduction to Marketing Platforms
What a writers’ marketing platform is and why you need one. - Week 2: Writers and the Internet
Does Social Media make you want to head for a cave? Do you think the world’s Twitterpated? Relax. This class will help you sort out what the Internet has to offer and how it applies to you. - Week 3: Advanced Strategies
Find marketing outlets that are free or even pay you! Life and marketing after publication. Create an Elevator Speech. - Week 4: Crafting a Battle Plan
Your project and your background are unique. Take the ideas you’ve learned and formulate a plan for success. Pitches.
Blogging for Writers – You’ve heard the stories: editors telling their authors to blog for self-promotion and bloggers getting book deals or hired to write for newspapers and other publications. Blogging offers fast, cheap, easy access to a Web presence that even a technophobe can stomach. Learn the what, why, and how right here.
- Week 1: Introduction to Blogging
Learn what a Blog is, how it differs from other types of Web destinations, and what it can do for you. Copyright and the Internet. - Week 2: Blogging Platforms and Setting Up
Hosted or stand-alone? WordPress, Blogger, or Typepad? Learn what sorts of blogging platforms are available, which one might be right for you, and how to set one up. - Week 3: Pretty Posting
Ways to make sure your presentation doesn’t turn readers away. Text formatting, choosing a color scheme, and editing and uploading photos. - Week 4: Advanced Techniques
Learn how to attract and keep a readership, keep from suffering from “blog-block,” and make sure your blog works for you.
Contact me today to book your next event.
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