Lifetime Value of a Restaurant Customer April 3, 2012
Here are some interesting Customer Loyalty benchmarks for you: Restaurants can expect a “regular” customer to buy 1.7 times per month. The average number of years a “regular” customer will visit a restaurant is 2.7 years A typical dissatisfied customer will tell 8-10 people. Those people will tell 5 more people. That means up to […]
Core Restaurant Marketing
What’s Your Time Worth? April 2, 2012
During the past week I had the opportunity to meet with many restaurant owners to review how their business is going and what they are doing for the future. The conversations had one consistent theme. For the most part the owners I had met with were so involved with the day to day management of their business that they […]
Core Restaurant Marketing
Restaurant Marketing with Your Menu January 4, 2012
2012 is here. Are you ready? The latest report from the NRA shows that commodity price increases will probably average about 5% this year. This is on top of the 5% increase last year. In addition to this, many states have instituted mandatory minimum wage increases. Let’s not forget that energy prices continue to rise. […]
Core Restaurant Marketing
Getting New Customers For Your Restaurant December 12, 2011
It’s the holiday season, people are going out to eat and your restaurant will be seeing new faces. That’s great. Did you ever think about your strategy for attracting new customers all year-long? Part of your marketing plan for 2012 should be a strategy for getting and keeping new customers . What are you doing […]
Core Restaurant Marketing
Restaurant Marketing Plan 2012 November 30, 2011
There is one month left in 2011. It’s been a rough year. Rising food cost, economic uncertainty and strong competition. Yes, it’s been a tough year. What will make 2012 different? What will be your game changer? Have you given any thought to your restaurants marketing plan for 2012? With all of the pressures that […]
Core Restaurant Marketing
Restaurant Marketing In your Community November 23, 2011
Have you harnessed the power of your local community? Every day, restaurant owners across the country have people knocking on their doors looking for donations to support local causes. Those causes could be the local Little League team to a person looking to support a family member in need. How do you react to these […]
Core Restaurant Marketing
Top Line or Bottom Line Revenue Growth February 17, 2011
Increasing your profits is the goal of any restaurant. In today’s market it is even tougher. Rising food cost, decreased customer counts and marketing programs like Groupon are impacting profits in many ways. Food and Labor cost for the average restaurant comprise 55% of sales on average. For many restaurants, controlling those cost is the […]
Core Restaurant Marketing
Financial Results of Restaurant Marketing February 2, 2011
Do you measure the results of your marketing efforts? Would an extra $250,000 in revenue impact your business? What we have found is that most restaurant owners do not measure the results of their restaurant marketing, nor do they even know what the results could be. Understanding this fact has challenged us to create a […]
Core Restaurant Marketing
Reputation and Relationships December 15, 2010
Saturday night, after a long day of holiday shopping my wife and I were considering what to do for dinner. We knew we were going to a restaurant nearby, but not sure of where to go. We drove by a local establishment that looked a little worn down on the outside. My wife wanted to go there […]
Core Restaurant Marketing
Marketing Within Your Four Walls December 2, 2010
Well, the Thanksgiving Holiday weekend has come and gone. As for myself, it was a visit down to Virginia to be with family. Aside from the traditional dinner for Thanksgiving, most of my meals were in restaurants in the Washington DC area. What did I learn, the restaurants were all busy, people were out shopping […]
