Even in the age of the Internet and the barrage of advertising messages we encounter every day, the humble newsletter remains an important way for businesses to communicate. Newsletters are a great way to keep in touch with members, clients, or employees. A newsletter is a great tool if you want:
- To retain existing clients by communicating with them regularly.
- To attract more volunteers or members to your organization.
- To demonstrate your expertise and reinforce your reputation as a source of valuable advice and useful information.
- To announce new services, products or equipment that may benefit your clients.
- To inform and educate your customers. Educated clients understand why your products or services are useful to them.
- To remind your customers you exist.
Here at Logical Expressions, Inc. we've been creating newsletters for many years, and we decided it was about time to share our knowledge. Those of you who are familiar with our company or our other sites have discovered that at LEI, we share what we know.
We do a monthly radio show and have written regular columns in local newspapers for years. In fact, you may want to check out some of our informational Web sites about computers (www.ComputorCompanion.com and www.LogicalTips.com), pet care (www.Pet-Tails.com), and Vegetarian recipes (www.manyveggierecipes.com).
Our sites generally answer common questions that people have about a given topic. For example, the Many Veggie Recipes site answers the question, "what am I going to make for dinner?" and the Pet Tails site answers questions like, "what is my cat doing THAT?!"
NewsletterHelp is no exception. This site will answer questions from those people who have suddenly been tasked with the job of "newsletter editor." Your official job title may be Receptionist, Director of Human Resources, or President and CEO, but now you also are also in charge of the newsletter. Doing a newsletter can be a big job, but we hope that this site will give you some hints and advice to make the task go more smoothly.
This site is a work in progress and we hope that over time as we add more issues, it will become a valuable resource for newsletter editors everywhere.
If you have questions or suggestions for future articles, please feel free to contact us at webmaster AT logicalexpressions.com. We'd love to hear from you!
Susan C. Daffron
Editor
|
