20 Best-Smelling Old Spice Commercials Ever From Bruce to Isaiah, the brand's greatest viral hits

Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign, to go along with his many official commercials. Of course, there's also been the Terry Crews stuff, along with lots of other mini campaigns. (The most recent one, "Believe in your smellf," for Old Spice Champion, with a cameo by Heather Graham, broke yesterday.) To give some sense of the most popular Old Spice ads of all time, Unruly Media put together a chart ranking those that have been shared most over time. We've posted the top 20 below. It's nice to see Bruce Campbell sneak in at No. 19 with one of his two spots from 2007. (The other one is pretty good, too.) There's lots of Isaiah and lots of Terry. The list should have you whistling happily for the rest of the day.

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Honest Tea Recycles Your Facebook Updates for Earth Month Old messages get reposted, with a green message

How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people to repost their old comment threads alongside a branded message telling people to recycle," then you're probably an evil wizard. Or you work for Honest Tea (or ad agency Amalgamated), which came up with the idea to support Earth Month. The Facebook initiative also involves rewarding people for pledging to recycle more by giving them Recyclebank credits, which can be redeemed at environmentally friendly places like Dunkin' Donuts. Cool idea, guys. Too bad the whole point of online advocacy is displaying vague concern about issues but not doing anything about them. Besides, it's not like pledges are even halfway good at ensuring responsible behavior. Via Co.Create.

Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer Activision then re-creates spot in London square

Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to rally fans for the release by finally pulling out the requisite live-action trailer—you know, the one that's supposed to give players an emotional connection to the pixels. Set to Johnny Cash's cover of the Nine Inch Nails song "Hurt," the trailer, by 72andsunny, depicts our new protagonist, Sergeant James Heller, as he fails at killing himself by jumping off a building. We learn in a flashback, as he falls, that Heller's family was killed in a viral outbreak. After slamming into the pavement with a Hulk-like sonic smash, we see Heller rise to battle the previous protagonist, Alex Mercer. Now that video games all need big live-action trailers, how can a Prototype 2 stand out? Well, by recreating the confrontation from the live-action trailer as an actual live scene in a square in London. Billed as the world's first adults-only live-action outdoor advertisement (the British marked the game as 18 or older), Activision acted out the battle and streamed it on its Facebook page in an impressive defictionalization. Too bad the video of that isn't out yet. But you can check these bad-ass snapshots.

Ikea Pays Rent on Portion of Your Home Its Catalog Occupies Monthly checks redeemable in store

Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a yellow pencil at the 2012 D&AD awards for a campaign designed to keep its annual catalog in Australian homes for longer stretches of time. Since the chain's furniture helps people save space, ad agency 303Lowe decided to offer monthly in-store redeemable "rent checks" to cover the 22-by-20 centimeters the catalog occupies in people's homes. It'd sure be great if all my freeloading, space-hogging catalogs had to pay up or get tossed out on their spines. Sayonara, Sears! See you in hell, L.L. Bean! My wife's Victoria's Secret volumes, however, would stay where they are—in the bottom drawer, beneath my sweatshirts. Via The Inspiration Room.

Ikea Now Building Home-Theater Systems Right Into Its Furniture Uppleva line debuts this summer

Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to revolutionize the home-theater system. So it claims, anyway. The video below, put together by Swedish ad agency Forsman & Bedenfors, introduces Uppleva, a new range of products that integrate TVs and sound systems into Ikea furniture. The spot itself is clean, crisp and amusing, especially in its light parody of traditional product demonstrations. (The spokeswoman's solution to not being able to catch the remote without looking is a great little moment.) Visually, the furniture looks streamlined in stylish Ikea fashion. As for the technology itself—there's little to go on. Ikea isn't saying much about the HDTV specs. It feels kind of '60s, actually, to have media equipment integrated into pieces of furniture. But as long as you don't have to assemble the TV itself, there'll surely be a big market for the new line. Uppleva will be available in Stockholm, Milan, Paris, Gdansk and Berlin in June; in all of stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal this fall; and in more countries next spring.

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its ads are celeb-free. However, Apple isn't averse to tapping the brand equity of actors, musicians, etc., for its commercials. Below, check out 34 Apple spots featuring celebrities—as complete a list as we can muster. (All the work is by the former Chiat/Day, TBWA\Chiat\Day and TBWA\Media Arts Lab.) We're including celebrities who weren't celebrities at the time. This includes Kevin Costner, who was all but unknown in 1983 (the same year he didn't appear in The Big Chill, despite having shot scenes as Alex, the friend who has committed suicide), and Ellen Feiss, a regular teenager who of course became a sensation because of her "Switchers" ad.

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PETA Ads With 'Hot' Women Could Run on Baltimore Fire Trucks And this isn't even PETA's idea

For those of you who don't follow Baltimore city politics (I live here, so I'm going to share my pain with you), city councilman William "Pete" Welch, best known around town for living off his mother's name and shooting a gun at the ground during an argument over $40, has proposed selling ads on city fire trucks to ease the burdens of a troublesome economy. It's a stupid idea, so of course PETA is all over it, and even has a sexy-vegan ad prepared in case the bill passes. In a letter to Welch, PETA claims its ad, which features a rather bosomy young lady in a bikini, "will drive Baltimore residents to PETA's heart-healthy vegan recipes that will keep them firing on all cylinders." I'll give PETA this much: They reached out to the right guy if they're interested in keeping Baltimore citizens firing.

Texas Girl Not Elected Prom Queen Despite Roadside Billboard Mom stands by extensive campaign for her daughter

Many Internet commenters have taken Tammy Day to task for putting up a pink, rotating billboard in Killeen, Texas, that shows the smiling face of her 18-year-old daughter and reads, "Vote Brandy Day for Prom Queen!" Brandy, who suffers from mild cerebral palsy, has incurred the added pain of teasing from her Harker Heights High School classmates (big surprise), and she failed to reach the final round in the prom-queen vote. Mom explains: "I look at it like it's a once-in-a-lifetime opportunity to make memories … and I wanted her to have the best moment possible during her last school year." Mother and daughter also put hundreds of fliers in the windows of local businesses, sought "sponsorships" from those merchants and asked friends, family and co-workers for contributions to the prom-queen effort, which cost about $1,000 all told. Criticizing Tammy Day for taking things too far would be too obvious and easy. In fact, I'd say she and her daughter acted in a perfectly reasonable fashion, given that we're bombarded with seemingly endless messages telling us that good looks, popularity and winning in general are what's "important" in life. That billboard's a mirror, reflecting a tacky media-saturated world where publicity campaigns are prescriptions for happiness, and the fleeting fame enjoyed by prom queens—or those appearing in popular films and TV shows—is viewed as a lasting achievement or dream come true.

The Week on AdFreak: April 13-20, 2012 Honda vs. Pinterest, David Fincher's best TV spots, and an Ikea store inside a banner ad

1. Ikea Squeezes 2,800 Products Inside Web Banner Ad
2. 10 Great TV Spots Directed by David Fincher
3. Honda Wants You to Stop Using Pinterest Already
4. In South Korea, Oreo Is Breast Milk's Favorite Cookie
5. Target Ad Either Photoshopped or Features an Alien
6. NYC Subway Ad Disses Pregnant Red Sox Fans
7. L.A. Adman Helps Bring Caine's Arcade to the World
8. The Protection You're Looking for: 'Star Wars' Condoms
9. PSA Takes Variety of Positions on Old-Person STDs
10. Michael Jordan Finally Does an ESPN Ad

Burt's Bees Gets Nature to Sing in Earth Day Ad Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients. Public eco-friendly stunts and animated artwork ensued. This go-around, it's a bouncy and beautiful two-minute video blending nature and music. In the campaign, from Baldwin& in Raleigh, N.C., sound designer-composer-musician Diego Stocco turns flora and fauna into his personal orchestra. It's intended to "sing the company anthem," the marketer says, given that Earth Day is its Hanukkah, Christmas, New Year's and Fourth of July rolled into one. It's a clean, clever concept with toe-tapping results. I never knew a lemon tree sounded like that. Take a listen.