Packages

Facebook Bootcamp

THE ULTIMATE FACEBOOK BOOTCAMP

Two 60-minute strategy discussions

We’ll create a list of measurable goals with you and a plan for how to reach those goals.

A Custom Designed Timeline Page

Working with your goals and brand, we’ll create a page that encourages fans to know why they should become a fan of your business.

Fan-Only Page

Fans like exclusive content, special deals, or insider information on sales. We help you provide the means to reward current customers and to build new relationships. Our fan-only tab is visible to only fans of your page.

Personalized Video Tutorials

We will show you how to manage your Facebook Page through a recorded tutorial personalized to your page. This way you can watch later and/or share with your staff.

Cost: $875

spacer
Get Started Today

Frequently Asked Questions

What is Timeline?

Timeline is a profile page design that Facebook first introduced for personal profiles in September 2011. Timeline changes the existing default profile from a list of a user’s most recent updates, to a complete summary of his entire life, including photos, videos, status updates, locations visited and other milestones. On February 29, 2012, Facebook announced that it would make the Timeline format available for brands.

How (and when) does a brand get Timeline?

Timeline is available to brands now but is not yet compulsory; brands must opt-in to get it. According to Facebook, all brands must adopt Timeline by March 30, 2012.

What are the features specific to Timeline for brand pages?

The format of Timeline for brands is quite similar to Timeline for personal profiles. It employs a large image (a “cover photo”) at the top of the Page, and the Page is divided into two main columns by a dividing line, which represents the passage of time. This format provides brands with new options for self-expression: they can outline their corporate history with milestones (such as product launches, store openings, etc.) to construct a narrative for their audience.

One new feature unique to Timeline for brand pages is the notion of a pin post. A pin post is a post that a brand may “pin” to the top of its Timeline for a specified amount of time, as a way to curate its Timeline content and encourage a post’s “stickiness.” Brands can pin only one post at a time, for 7 days at a time. When pinned, a post will appear in two places on the Timeline: as the top item, and further below (at its rightful place chronologically). Once unpinned, a post remains on the brand’s Timeline based on chronology. There is no visual history displaying a brand’s past- pinned posts.

What effect does Timeline have on default landing pages?

With Timeline, it will no longer be possible to select a default landing page; all visitors to a brand page will see the Timeline first. Brands will notice that the left-side navigation panel – which used to host up to hundreds of different tabs – has disappeared. While tab applications still exist, they display differently, in rectangular panels below the cover photo. This drastically changes the initial impressions of users who visit a brand’s Timeline for the first time. As a result, brands will want to pay careful attention to the Timeline posts that appear “above the fold,” as those posts will be the first content seen by users.

What effect does Timeline have on page tab content and applications?

The functionality of your tabs does not change with Timeline. Timeline’s layout displaces Facebook’s existing Page tab configuration by removing the panel of links to tabs in the left navigation. Tab applications instead appear as rectangular panels directly below a brand’s cover photo. There are four rectangular panels total, one of which is a native application (Photos) that cannot be changed, and three panels featuring tab content (which may be changed at any time). Accordingly, only three tab panels are viewable to users at any given time. To view more tabs, users must expand the tab panel view by clicking a drop-down box in the top navigation.

What happens to the custom templates?

While it’s true that page tabs are more narrowly scoped by the Timeline design, tabs will continue to play an integral role in engaging consumers. Timeline gives brands a tremendous opportunity to use tabs in conjunction with a curated Timeline to drive engagement, earned media and viral growth. They will want to choose the tabs they feature in the top navigation strategically, since those tabs will be most visible to Facebook users.

How do fans and other users navigate a brand’s Timeline?

Users navigate a brand’s Timeline in much the same way they navigate personal profiles with

FAQ Timeline. The format’s emphasis on chronological history allows brands to tout their corporate

history, and allows users to easily browse through months or years of a brand’s content. Since Timeline does affect the way that tab and other application content appears to users (i.e.,
the most visible content appears “above the fold”), brands will want to remove outdated or extraneous content from their Timelines regularly.

Related searches:
timeline facebook content history format
gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.