Cosmetic and Personal Care Ingredients - Avenacare
Avenacare is a specially-developed liquid form of active oat beta glucan for use in cosmetics and personal care products. Naturally produced from Swedish oats using Biovelops chemical-free technology, and preserved using a paraben-free system, Avenacare is the easiest way to incorporate the well-recognized and scientifically-substantiated benefits of oat beta glucan into cosmetics and personal care products.
Avenacare is clinically proven to possess anti-aging and anti-irritant properties, as well as to reduce the appearance of redness caused by exposure to sunlight. In addition, it strengthens hair and improves the health of the scalp.
Being hypoallergenic and gluten-free, products containing Avenacare can be used by all skin types to soothe, moisturize and rejuvenate.
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Food, Beverage & Supplements Ingredients - PromOat
PromOatis rich in beta glucan, the healthiest part of the oat, and can be used in a wide variety of food, beverage and supplement products to actively lower cholesterol, modulate blood sugar levels and improve digestive health.
PromOat is free from the colour, taste and graininess usually associated with oats, making it a highly versatile ingredient that can be used to create healthy products, as well as perform important technical functions, such as fat-reduction and emulsification.
Oat beta glucan is approved by health regulation bodies, such as the FDA, EFSA and Health Canada, for on-label, cholesterol-reduction health claims. EFSA has also approved a health claim for a reduction in post-prandial glycaemic response, and clinical studies are in progress to provide scientific evidence for the widely-recognized satiety effect of oat beta glucan.
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