Social Media and Moneyball
by Jen Zingsheim on April 16, 2012
I haven’t seen the movie (yet), but this post makes me want to. Go read it, it’s great–an excerpt worth calling out here:
[...] If I see one more social media leadership position go by default to candidates with “big agency digital experience” or “big brand digital experience,” I am going to throw my pencil at somebody’s head. There is the medieval thinking in action, right there. There’s the primary reason why almost every social media program on the planet is failing to produce results, why three fourths of companies still can’t figure out how to calculate the ROI of their social media programs, why most brands see less than 1% of engagement from their followers and fans after the first touch, why “content is king” is failing, and why increasingly, “social media” strategy and budgets are shifting to ad buys on social networks. That’s right: For all the talk about earned media and engagement and conversations, social media account roles are starting to go to media buyers now. Everyone loves to talk the talk. Almost no company is willing to actually walk the walk. That sound you’re hearing is the banging of traditional marketing hammers pounding nails into social business’ coffin.
I think Olivier Blanchard has hit the nail square on its head, and if the measurement aspect of social isn’t addressed soon, the PR component is going to wither up and die. The dollars will go straight to advertising–which is a shame, because there is a role for communications in social. Social media is about communicating, and yet because brands can’t seem to wrap their hands and heads around how to do it, the dollars will go to the one component that drives people crazy: advertising.
H/T to Scott Monty for pointing the post out.
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Unbelievable. Homeless Hotspots–is this where marketing is heading?
by Jen Zingsheim on March 13, 2012
My parents, friends, and long-suffering husband can attest that I am rarely rendered speechless. But the antics of marketing firm BBH Labs have me darn close. I honestly had a hard time believing this wasn’t a story that inadvertently made it into the mainstream media after having been sourced by The Onion. Continue Reading
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Radio Roundtable: Pinterest and copyright, “viral hangover,” and is social media the solution?
by Jen Zingsheim on February 24, 2012
This week, co-host Doug Haslam of Voce Communications (a Porter Novelli Company) joined me to discuss the trouble with Pinterest and copyright, what happens–and what doesn’t–when a post goes “viral,” and is social media the solution for every business? Continue Reading
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Radio Roundtable: FTD wilts under V-Day scrutiny, and Carnival misses the social boat
by Jen Zingsheim on February 17, 2012
This week, I was joined by co-host Sarah Santucci to discuss FTD’s Facebook page on Valentine’s Day, Carnival Cruise Line’s decision to take a hiatus from social at the peak of a crisis, and we also discussed a post on Voce Communications blog that discusses some best practices for social business (although we admittedly get sidetracked by Pinterest). Continue Reading
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Twitter Trouble
by Mackenzie Bradley on February 16, 2012
What is it about Twitter that gets grown adults who should know better into trouble? Twitter’s not the only culprit either; social media seems to amplify the best and worst in people. Continue Reading
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Online Activism: What’s next?
by Jen Zingsheim on February 14, 2012
Recently, two political discussions highlighted the power and speed of online activism. These weren’t the first, but the scale and speed of both issues were remarkable, and the results were nothing short of startling. So, we can expect to see more of this in the future, right?
I wouldn’t bet on it. Continue Reading
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Radio Roundtable: the ‘Path’ to disclosure, media landscape, and can Reddit write bills?
by Jen Zingsheim on February 10, 2012
This week, co-host Chip Griffin joined me to discuss the disclosure missteps made by both Path and Pinterest this week, the changing online media landscape and what that does (or doesn’t) mean, and we look at Reddit’s attempt to crowdsource the writing of legislation. Chip gives a shout-out to listener Carmen Sognonvi, and makes a request of listeners. Continue Reading
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The ABC’s of Media Monitoring for Schools and Universities
by Mackenzie Bradley on February 9, 2012
I recently realized that I have attended or worked for four different institutes of higher learning and spent nearly six years in dormitories. Academic organizations are somewhat unusual in that they serve both public and private functions in society, as well as garnering resources from both public and private funds. This got me to thinking about the ways that preparatory schools, colleges, and universities can utilize media monitoring to gather actionable information to assist in these pursuits. Continue Reading
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Talbots gets social media
by Jen Zingsheim on February 8, 2012
Short post today–but wanted to highlight a brand that seems as though it truly understands social media. Disclosure: I’m a fan, have a bunch of their clothes, and have one of their store loyalty point cards. I’ve also written about them before. Continue Reading
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The care and feeding of your media monitoring account
by Mackenzie Bradley on February 2, 2012
Happy Groundhog’s Day! The little groundhog, known affectionately as Punxsutawney Phil, did see his shadow this morning no thanks to overcast skies and a chance of showers. According to legend, this means six more weeks of winter. Even Potomac Phil, the DC counterpart, is predicting a month and a half more of cold and snow. Continue Reading
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