IPL Live Action Highlights

Indian Premier League has a base of millions of viewers, not only from India but from all parts of world as well. The most anticipated and hyped sports extravaganza, the Indian Premier League has broken all the TV viewership records. Not only live television viewers has increased, but there is a 26% increase in the number of people, who missed the sporting action live and watching the highlights. Everyone watch highlights, when we miss the action live being busy in other important tasks of life. There are millions of hits of search keywords related to Indian Premier League (IPL) highlights on search engines. These prove that there is a big market of highlights of cricket matches especially IPL matches. This has made TV channels having media rights to telecast whole match in highlights. If you have missed some action, watch it later on, no big deal.

The number of people who watched IPL highlights increased manifold comparing to year 2009. Partnership with Youtube in 2010 has also promoted the highlights hits. Now the highlights are directly from the IPL sources instead of users uploading TV captures on youtube. Numerous websites also show highlights of Indian Premier League matches, legally or illegally. Some of these are paid and some are free and earning from advertisements. With such a large viewership of highlights, several blogs redirect links of IPL highlights to websites other than youtube. The industry experts believes that the overall revenue from different means like advertising of the IPL highlights on TV and web is near around Rs. 450 crore. Earlier on, this highlight fund was unturned as media giants ignored this. But with selling rights, including highlights have made it a good earning business.

Not only IPL’s brand business value has doubled, from $2.01 billion to $4.13 billion, but also the viewership of IPL highlights and its revenue, a brand finance research reported. Several widgets and toolbar are a general source of updates of cricket scores. With advancement of technology, now matches highlights have been added to toolbars. Just select the match and date; the link will redirect you to a website featuring Indian Premier League (IPL) highlights. Some people prefer watching highlights only of some exciting matches as most of the matches end up monotonously. The long duration of the Indian Premier League is also one of the reasons that cricket fans have to rely on the highlights of IPL. Some watch quick highlights and some prefer to watch full match highlight. TV channels telecasting the Indian Premier League (IPL) matches also air highlights after the matches as some viewers may have missed it due to some valuable work.

However, its no offense watching highlights on the random websites, nowadays, legal websites like youtube have rights for the highlights. Cricket fans keep watching a special moment or extraordinary action in highlights. Highlights of sporting events like Indian Premier League ensures some experts for an in-depth look. Searching youtube or search engines for highlights is obsolete when you can now subscribe for them. So, if you missed any action like an important wicket or a milestone achieved by your favorite cricketer or an extraordinarily performance or simply you want to watch the match again, full-length highlights are there only for you. Grab the highlights and make your cricket database more strong with each time.