LOVELAND is evolving! Over the last year we've done a ton of experiments and learned an awful lot. Now we're busy scaling our unique fundraising and mapping platform up to city size. Read a summary of our new direction and be sure to inchvest in the Hello World microhood while inch supplies last! (Psst... inches make great gifts and proceeds benefit some awesome projects in Detroit.)

"From like 11 to 14, I played Dungeons and Dragons," Paffendorf says. "I gravitated toward the role of Dungeon Master pretty quickly. But I still feel like I'm playing that role. Instead of being in some medieval world where it's like, 'To the west, a town burns; in the east, a woman cries. There's a rustling in the woods ahead. What do you do?' It's more like, 'You're in Detroit, you own a ridiculously tiny plot of land and people are looking at you funny. What the *bleep* do you do?'"

— Metro Times Detroit

Buy land, have fun

Get Inches

Or send them to a friend!

Buy micro land in Detroit for $1 a square inch, get creative with it, and join a network of inchvestors in the new 50,000 square inch Hello World microhood. Our first microhood, Plymouth, is home to 588 residents from around the world. Find out more here and watch our TEDxDetroit talk:

Xconomy:
The “Disney-Sized Imaginations” at Loveland Are Out to Reverse Detroit’s Decay with Digital Maps

NPR / All Things Considered:
Inchvesting In Detroit: A Virtual Realty

Motherboard.tv:
LOVELAND Is Rebuilding Detroit Through The Internet, One Square Inch At A Time

Do Good: Grants

Half the proceeds from inch sales go directly towards great projects in Detroit. So far we've helped fund 2 public art works (Monumental Kitty and No Vacancy), renovate a blighted building, and purchase art supplies for children. See them all here. Our currently featured grant:

Georgia St Garden Support it!

1,038 of 4,000 raised

The Georgia Street Community Collective is a community garden run by neighborhood residents and volunteers. Their goal is to make their community a better place through the use of urban farming and neighborhood events. With this grant they will install a new fence around one of the gardens and bu... More

Detroit News:
Street artists put unique brand on Detroit

What's New in LOVELAND?

Places Explore

178 Letter Street

Eve's Pad

Home of an albino dwarf hamster named Eve.

289 Zigzag Street

270 Golden Street

33 Web Street

353 Zinc Street

Stories Read more

Jerry Paffendorf Wants To Transform Detroit Real Estate, Make Some Cool Stuff
Huffington Post
2011-12-01

Can Motor City restart its engines?
The Independent
2011-11-21

Home Talent & Education Economy Public Sector Quality of Life Success Safety Net Phil’s Column THE COSTS OF THAT “$500 HOUSE” IN DETROIT
Bridge
2011-11-08

Bidding Insanity: Buying Auction Properties In Bulk
Curbed
2011-10-27