Marketing

Today’s digital landscape is vast, complex, and ever changing. Increasingly, it can be overwhelming for independent artists and labels to identify the best ways to promote their music online and execute their plans in a cost-efficient manner - which is where we come in.

Our Retail and Interactive Marketing teams are here to help separate our clients’ releases from the pack, offering dedicated pitches, programs and promotions to ensure maximum reach, awareness and sales. And our Marketplace puts the latest third-party sales and marketing applications in the hands of our clients, offering seamless integration with The Orchard’s industry-leading Workstation.

Retail Marketing

The Orchard’s Retail Marketing teams drive visibility and sales at digital retail storefronts and streaming services. The Orchard has direct relationships with hundreds of digital and mobile outlets around the world. Our retail marketing teams work with these stores worldwide to maximize the sales our label’s priority releases and catalogue, via editorial features and promotional vehicles.

Interactive Marketing

The Orchard’s Interactive Marketing team drives online awareness and traffic for priority releases by creating and executing marketing campaigns that engage fans, grow the fan base, and drive sales.

The Interactive team’s focus is on increasing value for fans and generating buzz for our artists through social media consultation, execution and optimization, editorial features and brand partnerships, targeted online advertising, promotions on major portals, search engine optimization efforts, Direct-to-Fan marketing and sales campaigns and any online promotions that demonstrably increase exposure and generate valuable fan interaction.

Always abreast of best practices and ahead of the curve, The Orchard’s Interactive Marketing team is constantly on the lookout for new technology and tools that can be used to enhance the campaigns we run on behalf of our label’s artists.

Case Studies

View our Case Studies to get an idea of how our Marketing Team has tackled various challenges and goals in both local and global campaigns.

• Boyz II Men - TWENTY
• Charles Bradley - No Time For Dreaming
• The Drums - Portamento
• Moto 3: The Movie