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Hi. I’m Nish.
In 2009, after a decade of working with a number of world–class organizations I decided it was time to start Collide to address what is missing most in the marketing industry - unbiased thinking.

Collide doesn’t sell television commercials, websites or even the latest shiny marketing object. Compensation is never based on the execution of tactics. This approach ensures that every recommendation is based solely on what’s right for your brand not in what will make Collide the most money.

The Philosophy That Drives Collide

1.

Marketing is fundamentally about attracting and retaining customers – it’s the core function of every business.

2.

Not all "marketing problems" require a "marketing solution".

3.

Marketing works best when it’s an extension of the product. The product becomes the marketing and the marketing becomes an extension of the product. Product and brand are one.

4.

Beautiful ideas are created when people with different perspectives and disciplines collide.

EXPERIENCE

Brands that have benefited from the way I think include:

Services

Collide helps organizations grow their business through unbiased thinking.

• All Services
• Strategic Planning
• Education

• 

  Finding insights is not a magical formula – you just need to know where to look. The process involves finding opportunities from existing brand research, competitive scanning within and out of your industry and empathy mapping to learn what’s really important for your consumers.

• 

  An idea that can’t be executed is simply that – an idea. Concept innovation involves designing ideas within the context of both the brand and organization.

• 

  Other consultancies may have their own proprietary strategic planning processes but that doesn’t support unbiased thinking. Every brand requires its own unique considerations. Collide’s approach is to first determine what your brand really needs and then working collaboratively with you to determine the right approach.

• 

  On-time and on-budget means nothing if nobody cares when you launch. It’s still a waste of valuable resources. User experience design looks to gain a better understanding of how people REALLY behave in order to uncover opportunities for your brand.

• 

  Forward-thinking businesses understand the innovator’s dilemma. These intense half-day sessions review global consumer trends that are influencing marketers, examine new opportunities and explore how it all applies to your specific brand.

• 

  If you’re sitting around a boardroom in hopes of coming up with your next big idea – you’re going to be sitting around for awhile. There’s a process to innovation and our design thinking workshops will teach you how.

• 

  Need to get your team up to speed on the fundamentals of marketing? Or maybe a refresher? Don’t worry most organizations do, especially when marketing teams need to interact with more departments than ever – from Legal to IT. It’s important that everyone has a strong marketing foundation and these seminars do exactly that.

THE WAY I THINK

Take my thinking for a test-drive. The following are presentations and seminars I’ve given in the past. Click the icon to view.