Albert Shum from Microsoft talking about the UX of Open Web and Apps. #Frontend2011
Andy Budd (@andybudd) at #frontend2011
Highlights from Andy Budd’s talk at #frontend2011 in Oslo, Norway, with facts about his talk topic, related links and tweets during his speech.
Andy Budd speaking at FRONTEND 2011
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Andy Budd’s talk:Persuasive Web Design
Every day we make thousands of small decisions. We like to think that these decisions are conscious and rational. However, the latest advances in cognitive psychology, behavioral economics and neuroscience show that this is often not the case. In this session Andy will look at some of the most common “cognitive biases” and how concepts of trust, reciprocity, social proof and liking are used by sales people and marketers around the world to persuade people to do their bidding.
Using examples ranging from architecture to menu design, Andy will show how these time honored techniques can be employed on the web. The result is not only a site that looks good and is free of usability errors, it’s a site that’s designed around the way we think and optimized for the maximum return on investment to know to become a master in online persuasion.
Related companies and web sites.
Andy Budd::Blogography
Over the last few years I’ve noticed a strange and disturbing trend amongst web practitioners. There was a time-not so long ago-when passionate individuals would blog about their work for no other reason than to share their discoveries. The more prolific of these individuals built up an online reputation and became seen as experts.
User experience and web design consultants | Clearleft Ltd
It’s always super to see our projects go live, and we were very happy to see the ITV Food site unveiled. Packed with recipes and the full dish on ITV’s chefs and food programmes, it certainly gets our taste buds going!
Tweet, about streaming, sweets and the talk.
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Hey, i have a lot of work today so please stop that live streaming :) @FRONTEND_CONF #frontend2011
btuner
October 11, 2011
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Watching Andy Budd (“Persuasive Web Design”) #frontend2011
caludio
October 11, 2011
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@andybudd next on #frontend2011 ! Exciting! :)
paulakreuger
October 11, 2011
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Told you it would be good, @andybudd is giving out sweets! #frontend2011
hyperoslo
October 11, 2011
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@andybudd just prefaced his talk by throwing candy into the audience to prevent people from falling asleep #frontend2011
ken_guru
October 11, 2011
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@andybudd setting the tone. Storytelling in action about persuasive web design. Very engaging #frontend2011
FRONTEND_CONF
October 11, 2011
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@andybudd is charming the audience with sweets, looking forward to his talk. #frontend2011
andreasnygaard
October 11, 2011
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Is watching “Persuasive Web Design” with Andy Budd - really, really interesting! #frontend2011
larskarup
October 11, 2011
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ahah the @andybudd conference is simply amazing! #frontend2011 t.co/dfu0zUy1
GiuseppeGurgone
October 11, 2011
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“I don’t own a Jabba the hut gimp suit” #frontend2011 @andybudd #bestquoteever
