Become an HCL Sponsor
HCL aggregates and features the very best posts covering the full-spectrum of workplace disciplines. It is a single source for all the latest ideas and best practices in workplace issues.
The Case for Sponsorship
Social media has upended traditional marketing practices. In the brave new world of the interactive, always-connected customer, success is measured by level of engagement, not simply by number of clicks or eyeballs. Today’s customers and potential customers demand a participative role in the media they consume. Social enterprise is more personal, more social, more niche than anyone might have suspected before the social networking zeitgeist.Moderated online business/social communities like Human Capital League allow business organizations to connect with desirable, well-defined constituencies in a conversational framework. Targeted online communities—in combination with more traditional marketing approaches – can be the best way to bring a company’s ideas to an arena where they can be tested, developed and, ultimately, win converts.
Think of Human Capital League as the anchor for all your social media efforts. Your blog posts reach a wider audience daily, your white papers, newsletters, webinars, special offers, other social networking page get daily promotion not simply through the site but also through our 30,000+ Twitter network. We also promote extensively through StumbleUpon, the single best demand generation tool .By providing new, useful and targeted posts daily, moderated BtoB blog communities like Human Capital League attract and build over time a loyal following of readers whose interests are precisely matched to those of the sponsoring organization. They are a perfect fit for companies who understand that having 2000 daily readers who might actually buy your product is better than reaching 2 million people who won't.
Our short pitch is that we help you leverage the enormous power of social media to build deeper and more engaged relationships with potential customers and other constituencies that influence the development of new business.Cost
- Category exclusive co-sponsorship: $1,500/month ($1,000/month if you sign up for a full year)
- Special Trial Offer: $4,000/3 months
What You Get
- Category Exclusivity
- Shared sponsor branding on all pages
- Integration of your own blogs, if desired
- Rotating (with other sponsors) banner for promotion of company projects, i.e., webinars, white papers, newsletter
- Promotion to other SNS sites, especially Twitter, StumbleUpon
- Brand Identification with unique community and domain
- Daily updating and content moderation by experienced communications professionals
- Targeted Audience development
- Integration with existing PR and marketing efforts
- Blogger recruitment
- Hosting of white papers, promotions (ads and links) and other assets as appropriate to maximize demand generation
- Monthly site activity reporting
Who I Am
Human Capital League was founded and is managed by Jerry Bowles who has created some of the most popular BtoB social communities on the web. He co-founded Social Media Today and served as its Chief Content Officer for three years. SMT was the springboard for Social Media Today LLC, a community-building and marketing firm founded in the fall of 2006 that builds manages community sites for several major corporations. He is no longer affiliated with SMT.
Bowles has more than 30 years of varied experience as a writer, magazine editor, newsletter publisher, marketing consultant, and corporate communications director. Before the Internet came along, he produced and wrote special supplements on new technologies for a number of magazines, including Forbes, Fortune and Newsweek.
He was the creator and editor of award-winning corporate magazines for KPMG, Ernst & Young and the American Quality Foundation He co-authored Beyond Quality: New Standards of Total Performance That Can Change the Future of Corporate America. (G.P. Putnam). Sequenza21, his community blog on contemporary classical music, is one of the most popular classical music sites on the web and received the Deems Taylor Internet Award from ASCAP.Contact info:
Telephone: (212) 582-3791
E-Mail: jerry.bowles@gmail.com
Skype: jbow_nyc