Joe McKay | Executive Producer, 216E 45th Street NY 10017, 212 607 8400, Joe@hecticny.com
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Technical innovation, beautiful results.
HecticNY, based in the heart of Manhattan offers the same visionary creative directors, VFX production supervisors, editors, animators, colorists and cutting edge technological resources as Hectic Electric (Amsterdam, Netherlands), and Hectic Paris (Paris, France).
Europe's renown visual effects house Hectic Electric has been an industry powerhouse since 1985. Their clients span the globe from South Africa and China to Russia and the United States. Beyond mastering the latest interactive and multimedia platforms, and creating their own cutting edge software, Hectic Electric's design portfolio also includes feature films, television, commercials and web design. This focus on innovation and quality shows in ground breaking work / for example the recent launch of Tuinbouw - the worlds first fully 3D stereo website for The Dutch Agriculture ministry.
Already internationally recognized for leadership and innovation in visual effects, Hectic's owner Marc Kubbinga saw opportunity for growth and contacted longtime friend and colleague Joe McKay- former Owner of The Well NYC.
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Hectic New York Beauty Reel
Talent needs to shine.
Our clients rely on our talent for making natural beauty burst from the screen. With the latest innovations and techniques, we ensure a healthy flawless glow shot after shot.
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3 FM
Every year we create the media for the Serious Request campaign. This year 3FM was supporting the silent victim of aids – the children that have lost their parents through this devasting disease. A fragile 3D mobile symbolically shows that a child’s life in Africa – their education, health and security – relies on their parents. If that connection breaks, the child life can fall apart. A Record breaking € 7.135.707,- was raised, astonishing when you consider that for every 25 euro's the Red Cross can provide a child with food, school and care for a month long, so the sum collected from Holland goes a long way to helping those in need. Client: Y&R not just film Director Compositor: Jan van de Laar Lead 3D: Koen Hofmeester Creative Supervisor: Joe Broadbent Conceptual Design: Guido van Rijbroek Animation/Rig: Lars Snelders 3D Assist: Robbert Lupken Animatic: Julius Horsthuis.
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AVP changes
Hectic group is always pushing the edge of technology. We must make the right choices, the right investments, hire the right staff today, to offer the services demanded tomorrow. Times change, and the technology service sector, such as ours, moves the fastest. We are responding by reducing our commitment to big film machines/scanners, and upgrading to a totally HD (up to and beyond 4k) and importantly digital pipeline. Luckily for us, this involves less space for archane machines, and more room for cinema screening and huge editing and grading facilities.
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ADAM en E.V.A
We have wrapped on a huge amount of work - 8months of post in Amsterdam- for a great television series: Adam and E.V.A. A play on words, the title is read as Amsterdam and lots of people. With an arcing story of young love, the series creates a mosaic of stories between the heroes and Amsterdams rich subcultures. We have had a huge amount of shots - the series featured over 200 actors and 350 locations (in Amsterdam alone). Directed by Norbert ter Hall (Waltz, Het Schaep met de vijf poten, Het vrije Schaep), there was a great team of people to work with.
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Trojan Ecstacy
HecticNY has produced a new project for Church and Dwight’s brand Fire & Ice Trojan Condoms. Working with Connecticut based CLANGELO SYNERGY MARKETING with guidance from Colangelo’s creative directors Toby Trigg and Michael Asphar, HecticNY has produced a new project for Church and Dwight’s brand Fire & Ice Trojan Condoms. Trojan is America’s #1 Brand of Condoms. The spot presents a sexy female scientists in an ultra modern laboratory working on a 3D screen creating/discovering the newest Trojan product. The lab scenario features some of the cutting edge 2D and 3D visual effects that Hectic Electric is known for worldwide.
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Adobe XL Celebrating Creativity Conference
Julius Horsthuis from the digital team - Carbon - stepped up and gave a great talk on the issues and opportunities when developing stereo 3D for the web, based around our recent Tuinbouw Stereo 3D website. Well received by a great crowd, he used some of the slides from our presentation we are giving at many agencies within Amsterdam. If you would like us to drop by and educate your creatives on the crazy obstacles and opportunities awaiting anyone developing concepts for 3D on the web, give a planner a shout on 020 3308250
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World's first 3D stereo site Shortlisted for FWA award
Our latest site, the world's first 3D stereo site: nederlandse.tuinbouw.nl has been shortlisted for an FWA award). Created for agency Kong, it gives young people an overview of the available careers in agriculture. A tremendous feat, (every blade of grass is actual 3D, not textures, for full stereo effect), we thank Kong and the Tuinbouw ministry for having the vision to pushing the boundaries of the web.
Featured work
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Showreel
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Beauty Reel
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Trojan Ecstacy
Latest News and Work
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AVP Changes
Hectic group is always pushing the edge of technology. We must make the right choices, the right investments, hire the right staff today, to offer the services demanded tomorrow. -
Shortlist for FWA award
Our latest site, the world's first 3D stereo site: nederlandse.tuinbouw.nl has been shortlisted for an FWA award (thefwa.com ). -
ADAM and E.V.A
We have wrapped on a huge amount of work - 8months of post in Amsterdam- for a great television series: Adam and E.V.A.
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