Strategic Positioning
Now more than ever alignment, collaboration, consolidation, integration require a focused vision and comprehensive understanding of the health care environment and post-health care reform. TCG ensures that the right strategies are in place to keep home care and hospice providers on the forefront of care delivery, while taking advantage of emerging opportunities to help their organization thrive.
Strategic Positioning Services
Comprehensive Positioning Study
With changing reimbursement and service delivery, a clear vision, focused goals and a strategic plan are important to position your organization to thrive in the ever-changing health care market.
- A comprehensive analysis of current market forces, distribution of current market share, opportunities for growth and development
- A high-level operational analysis to determine the strengths and weaknesses of the existing services, the capacity of the current infrastructure and the abilities of personnel in key management roles to support new positioning strategies
- Identification of critical positioning opportunities, along with any barriers or risks
- Development of appropriate changes in operational systems, service delivery, and organizational structure to appropriately align your organization for growth and development
- Financial projections to evaluate cost/benefit of key strategies
- An implementation action plan based on the final accepted recommendations, including goals, objectives, strategies and tactics along with responsibility and timeframes for completion
- Assistance with the implementation of the adopted strategies
Strategic Planning Retreats
Collaboration with management, staff and board members to consider the vision, mission and goals of the organization, including facilitation of one- or multi-day retreats to assist you in:
- Evaluating your current situation and deciding whether modifications in vision, mission and goals will better position your organization for the future
- Evaluating market opportunities
- Team-building
- Creative thinking processes to move from possibilities to realistic actions
- Development of strategic initiatives to position your organization in the continuum of care
- Defining the role of home care and hospice in the evolving health care delivery system:
- Care cycle management
- Transitional care models
- Accountable care organizations
- Medical homes
- Chronic care management
- Advanced illness management
Feasibility Studies
Comprehensive or focused analyses to help determine the benefits/risks of initiating specific services in your community, such as new service lines, specialty services and hospice facilities, as well as to assist potential partners in evaluating a merger or joint venture that may include:
- Competitive market analysis
- Demographic analysis
- Internal operations readiness assessment
- Cost/profitability scenarios
- Integration with existing operations
Market Analysis
Guides you to compete more effectively in your current market and expand into new markets while also continuing to be profitable
- National, regional and local trends analysis
- Demographic, competitor, payer and referral source analyses
- Assessment of referral management, marketing and contracting practices
- Branding initiatives to increase “top-of-mind” awareness
- Focus groups
- Detailed action plans for business development
Strategic Alliance/Partnership Evaluation
Develop strategic affiliations to serve a growing geographic population or to expand into new markets or new service lines
- Establish goals and selection criteria
- Identify partners that meet your key selection criteria
- Guidance for discussions and negotiations
Operations Readiness Assessment
A through evaluation of clinical and financial operational structures and systems to ensure that the infrastructure and resources are in place to support your strategic goals
- Recommendations regarding improvement, development or redesign
- Coaching existing management and staff to leverage their capacity
- Recruitment of new talent to fill capacity gaps
Related TCG Resources
For ideas and solutions to serve you now, access TCG's QuickTips© for Success.
For a demonstration of our approach and results, access TCG's Case Studies.
© 2012 The Corridor Group, Inc.
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