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CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
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Justin Germany is a founder and partner of CRAFT | Media / Digital.
Previously Germany was the founder of Outlaw Media, a boutique media consulting firm specializing in Web video. Before founding Outlaw Media, Germany served the McCain campaign as their Director of Online Media.
As a part of the media team known as Foxhole Productions, Germany wrote, edited and produced hundreds of Web videos as well as broadcast advertising. New York Magazine named his Web ad, “The One,” as the most effective ad of the entire presidential race.
Named a Rising Star by Politics magazine, Germany previously worked on Bush-Cheney ’04 as the eCampaign videographer and editor. His cinéma vérité-inspired work served as a nexus between digital documentary and political messaging that showcased the President on the campaign trail.
The New York Times took note of Germany’s editing and shooting style, describing a movie he filmed and edited for the President’s rallies as, “The video stands out … edgy, unpresidential style, with grainy pictures, speeded-up-action and off kilter camera angles shouting out ‘You got a problem with this?’ to anyone under 25.”
He holds a Master’s in Political Management from the George Washington University and received his Bachelor’s degree in Political Communication from Louisiana State University.
JGermany@CRAFTdc.com
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Framework: The CRAFT Blog
CRAFT is not only dedicated to serving clients' needs but sharing tools of the trade. Our blog, Framework, is an outflow of the thoughts, ideas and opinions generated from the CRAFT team. It's an examination of the political industry and our tactics. No longer should best practices of running a winning campaign be shrouded in mystery. We hope that by sharing our ideas here we can contribute to the ongoing dialogue of politics, the development of the industry, and the overall improvement of the political landscape.
Framework Posts
- If You’re Not There You’re Square —CampaignTech Conference
- CRAFTing Your Facebook Timeline Page
- CNN Showcases CRAFT Client
- Impressions are Passive
- Should I Disable Ratings on My Political YouTube Videos?
CRAFT Tweets
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- 23% - Increasing Number of Consumers Use More Than One Digital Device for News t.co/Vi9Hn1im
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