Speaking

8 Social Media Metrics You Have to Measure

2010 Inbound Marketing Summit

Don’t let her small size fool you; Nichole is a power house on stage. She carries her no BS approach wherever she goes and audiences love her for it. You’ll see your audience laughing, nodding, and clapping in agreement as she delivers an engaging and informative presentation. During her corporate career Nichole has delivered presentations to audiences as small as 5 people and as large as 2,000. She is now applying that experience at social media industry events such as the Inbound Marketing Summit, BrandsConf and the American Marketing Association’s AMA in the AM event.

Currently, Nichole is mostly speaking about social media measurement but she can develop a presentation for pretty much any marketing topic as most of her career has included traditional marketing responsibilities. Nichole can cover topics at a high overview level or get as detailed as running hands-on workshops. She caters her presentations not only to the experience level of the audience, but also to the interpersonal dynamics and communication styles of the group she is presenting to.

Nichole will create and customize a presentation specifically for your audience, but here are some sample topics to get your creative juices flowing.

NEW!!! Preparing Social Media Marketers for Accountability

Many marketers are seeing increased support for social media budgets. After multiple explanations about the importance of social media executives finally started to understand why it is crucial for their corporations. Executives started to open their minds to expanding budgets for social media, but many came back with the one question that makes marketers and agencies cringe. How are you going to prove it’s delivering ROI? This presentation focuses on preparing marketers for the tough task of being held accountable to executive metrics as things like the number of followers and comments need to be translated into monetary value. (20-45 minutes) **Also offered as a hands-on workshop

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NEW!!! Getting Executive Buy In for Social Media

You may have been dabbling in social media for a while, but now that you need a bigger budget it’s time to get your executive team really behind social media. This is complicated as most executives don’t use social media or really even understand what it is all about. Nichole will show you how to use a combination of personality profiling and core executive needs to finally break through and deliver a killer presentation that has something for everyone in the room while boiling social media down to topics your executive team is already familiar with. (20-45 minutes) **Also offered as a hands-on workshop

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Unicorns, Leprechauns and Other Social Media Measurement Myths Busted

Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. (30-45 minutes)

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8 Social Media Metrics You Have to Measure

There are tons of social media metrics that are readily available, but which ones matter the most? As you are navigating the measurement stratosphere there are 8 metrics that are crucial for you to be able to show success that executives will care about. Unfortunately, these metrics aren’t going to come in a nice box with a bow so you need to know you are measuring them early on. For anyone who is kicking their social measurements up a notch or just getting started this presentation is a must. (10-20 minutes)

Contact Nichole to Request Availability